By John McCarthy Google has invested $1m in driving awareness around social issues with its Creators for Change programme. The company has backed six creators to highlight crucial social topics with the grant scheme to cultivate the video ecosystem as a place where healthy discourse can take place. YouTube said in a statement: “YouTube Creators for Change is a new initiative dedicated to amplifying the voices of role models who are tackling difficult social issues with their channels. From combating hate speech, to countering xenophobia and extremism, to simply making the case for greater tolerance and empathy toward others, these creators are helping generate positive Read full story › Source: The Drum...
Read MoreBy DMN Princess Auto is solving the problem of remote inventory with order management vendor OrderDynamics Read full story › Source: DM News...
Read MoreBy DMN How the social media giant’s video metric tool delivered an error in results Read full story › Source: DM News...
Read MoreBy Jessica Goodfellow Guardian News & Media has appointed in-house agency specialist Oliver to act as an in-house studio for the membership, marketing and consumer revenue department. The news comes as the publisher is reportedly undergoing a gradual transition into a membership model. A 12-strong Oliver Hub team will sit within the Guardian’s office alongside its existing marketing team. BBC Four has appointed Seven C3 to boost its social media content strategy, following a competitive pitch. The content marketing agency will be responsible for content creation across BBC Four’s social accounts and will develop campaigns to support key shows, including upcoming show Lost Weekend from Read full story › Source: The Drum...
Read MoreBy Vicky Bullen The image of desperate people leaving their homes in search of safety, risking their lives with people smugglers in rickety old boats, can seem unreal and remote in our world – perhaps particularly in London where we see evidence of huge wealth on a daily basis. However, last weekend, London witnessed thousands of ordinary people marching to highlight the plight of refugees across the globe. Charities and groups including Amnesty International UK, Asylum Aid, Save the Children, Red Cross, Oxfam, Hope Not Hate and the UN Refugee Agency joined forces in support of the Refugees Welcome March, alongside a Read full story › Source: The Drum...
Read More
Industry News