Posts made in September, 2016

on Sep 23, 2016

By Hannah Rainford Social media is the new word of mouth. It’s where conversations are happening organically and in real time and so it’s a great place for marketers to gain insights into what matters to consumers. Social media listening should be an essential part of any brand’s marketing toolkit. From understanding what customers think of your products or services to gaining insight into new trends and learning what the competition is up to, it can all be found on social. Gathering and analysing social media data can also be a great way of assessing public sentiment on current affairs and popular culture. From political Read full story › Source: The Drum...

on Sep 23, 2016

By John McCarthy JP Morgan has paused its $250m annual ad-buying account in the face of a supposedly widespread undisclosed rebates from media suppliers. The decision was made in response to a K2 Intelligence report created for the Association of National Advertisers that found “substantial evidence of non-transparent business practices in the US market in the form of rebates”. In an investigation spanning several months, it claimed to have found evidence of several instances where “media suppliers paid rebates to agencies, or entities affiliated with those agencies, in amounts ranging from 1.67 per cent to approximately 20 per cent of aggregate media spending” Read full story › Source: The Drum...

on Sep 23, 2016

By Kyle O'Brien Chipotle Mexican Grill is again trying to get its mojo working, this time by letting its CEO lay out what went wrong and how it’s going to fix it. The fast food chain, once the top Mexican chain in the US (since unseated by Moe’s Southwest Grill), continues to try to figure out how to stop its fall from grace after a very public and prolonged E. coli episode that saw its stocks and sales plummet. It shuttered some stores, hired a new PR firm, tried to lure people back in with coupons for free burritos and gave people Read full story › Source: The Drum...

on Sep 23, 2016

By Kyle O'Brien Paula Schneider is the latest to jump ship from troubled garment maker American Apparel. The CEO is voluntarily resigning her position as of October 3, according to a story on Women’s Wear Daily. She will be replaced by Chelsea Grayson, formerly American Apparel’s general counsel and chief administrative officer, who saw the company move through bankruptcy and into privatization. Schneider was with American Apparel for over two years, taking the CEO helm after founder Dov Charney was ousted by the board in December 2014 for alleged misconduct. Charney’s vision helped lead the American-made hipster clothing company to success, fueled by simple-yet-approachable Read full story › Source: The Drum...

on Sep 23, 2016

By Jessica Davis Leeds Gin, a locally distilled and bottled artisan gin incorporating some of Yorkshire’s finest botanicals, has hired creative agency SteadyGo to recreate its online presence. Leeds-based SteadyGo will handle all design and development of the drinks manufacturer’s website, which will be created in WordPress. The new Leeds Gin website will focus on visually promoting its products and solidifying its brand as an up-and-coming contender in the market. It also aims to create a distinguishable image of beverage, which has taken the city by storm since its launch party in February of this year. Sara Birkinshaw, owner of Leeds Gin, said: “Here at Read full story › Source: The Drum...