Posts made in September, 2016

on Sep 22, 2016

By Rebecca Stewart Twitter has gone into meltdown at the news that Mary Berry won’t be following the Great British Bake Off to Channel 4 while co-judge Paul Hollywood has signed a three-series deal with the broadcaster. Bidding, “farewell to soggy bottoms,” the longstanding host announced earlier that she was “so very sad,” to be departing from the much-loved programme but conceded that she wouldn’t jump ship out of loyalty to the BBC. Less than an hour after the news was announced, Hollywood stole the limelight releasing a statement of his own declaring that he was “delighted,” to be moving Read full story › Source: The Drum...

on Sep 22, 2016

By John McCarthy Grey London has snapped up former Isobar UX and content partner Grace Francis to join to the innovation and tech team as an experience planning partner. Having previously worked with the agency on its Marks & Spencer pitch, she will lead the development of the agency’s experience strategy capability, bringing together digital strategists, UX leads and data analysts. Wayne Brown, chief operating officer at Grey London, said: “Grace’s know-how in service design, product innovation and e-commerce will help us unlock bolder experience thinking and more powerful strategies. Ultimately, she will work with our clients to identify real business issues, which we can Read full story › Source: The Drum...

on Sep 22, 2016

By Charlotte McEleny Google and the Economic Development Board (EDB), part of the Singapore government, announced the launch of an education programme to help people become experts in programmatic and marketing technology. Digitize was launched today in Singapore but Google said the format would be taken out to other markets at a later date. Google said it was the first time it’s created a programme like this anywhere in the world and came up with the idea to help plug a skills gap in the country. The course will take place over the next year, and will provide training and on the job experience at Read full story › Source: The Drum...

on Sep 22, 2016

By Tony Connelly At The Drum’s Plan it Day and Do it Day events this year, Business in the Community is calling on the marketing industry to help bring together businesses across the UK to turnaround the decline of the high street while tackling a range of issues that are essential to creating a fairer society and a more sustainable future. In recent years Britain’s high streets have struggled to deal with a steady decline in footfall as more people turn to online shopping and eating out as a means for spending their money, leaving little to splash on the high street. The Read full story › Source: The Drum...

on Sep 22, 2016

By Charlotte McEleny At Spikes Asia today two almost simultaneous talks aimed to uncover the new aesthetic of China and how it relates to traditions as old as a thousand years and stereotypes unduly given by the West. Sapient executive creative director Raymond Chin invited artist and designer Zhenhan Hao to discuss the common view that China is a nation of copycats. While design agency Jones Knowles Ritchie (JKR) took and East meets West approach to understand how modern China was developing a new aesthetic for itself, with views from René Chen, partner and managing director, Shanghai at Jones Knowles Ritchie and Katie Ewer, Read full story › Source: The Drum...