By John Glenday The Advertising Association has ended its hunt for a new chief executive after alighting on former IPA president Stephen Woodford to fill the vacancy created by Tim Lefroy’s decision to exit by the end of the year. A champion of ethnic diversity within the industry Woodford is best known for overhauling the IPA’s qualifications for new industry entrants which have now been sat and passed by over 15,000 people. AA chairman James Murphy, who led the search, remarked: “Big changes – political and economic – mean that more than ever, all of us with a stake in advertising must look forward together. Read full story › Source: The Drum...
Read MoreBy John Glenday Facebook chief executive Mark Zuckerberg and his wife Priscilla Chan have pledged $3bn toward the eradication of disease as he ramps up his philanthropic initiatives with the express aim of curing all diseases within the lifetime of his 10 month old daughter. The Chan Zuckerberg Initiative includes an ambitious project to build a $600m research centre and ‘engineering team’ in San Francisco to help scientists and doctors in their efforts to understand and combat disease. Built in collaboration with Stanford, the University of California, and Berkeley Biohub will be headed up by neurobiologist Cori Bargmann. In a statement Zuckerberg said: “The science initiative Read full story › Source: The Drum...
Read MoreBy Tony Connelly Copa90 has appointed Paolo Nieddu to the position of head of strategy as the global football network steps up its innovation drive across mobile and social platforms. Nieddu’s arrival will see him reunited with Copa90’s head, James Kirkham, whom he worked with at digital agency Holler before it was acquired by Leo Burnett Worldwide. At Copa90, Nieddu will work closely with Kirkham and his management team to help the fan-based network ramp up its innovation across mobile and social platforms, and build creative partnerships with advertisers. Nieddu arrives from AnalogFolk where he was managing partner and responsible for the agency’s content-focused Read full story › Source: The Drum...
Read MoreI love Uber. I’m over Uber. The giant ride sharing service has become an iconic symbol of disruption in this new economy. I don’t want them to blacklist me with a bad rating, but I feel compelled to call us out (as an industry) for getting carried away by the company’s story and positioning Uber as an infallible services god. I can understand how we got to this point. It is easy to get carried away by Uber (literally) as it certainly is a remarkable organisation. They addressed a series of consumer needs with a straightforward solution Read full story › Source: The Drum...
Read MoreBy John Glenday This morning’s batch of 10 news snippets includes a PR crisis for Japanese advertising titan Dentsu as it scrambles to contain the fallout from an overcharging scandal. Elsewhere we clock a giant motorised timepiece created by Scania and see why supermarkets might start shrinking their products. Dentsu has found itself in the midst of a PR jam of its own making after it was revealed that the agency had overcharged Toyota for digital media sales. The revelations have forced Japan’s leading advertising agency to stage emergency talks with over 100 clients to keep them on board according to the Read full story › Source: The Drum...
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