Posts made in September, 2016

on Sep 22, 2016

By Michael Feeley To celebrate ten years in London, the multi-award winning musical Wicked has partnered with the new ‘YouTube Space’ in Kings Cross to host an exclusive event for content creators, the first-of-its-kind for a West End show. Organised by the entertainment-marketing agency Think Jam and the marketers of Wicked Joe Public, the aim of the event, which took place last week, was to bring the musical world directly to the YouTube community. Guests were treated to an all-star Wicked cast panel event, including Rachel Tucker (Elphaba), Suzie Mathers (Glinda), Oliver Savile (Fiyero), Mark Curry (The Wizard) and Anita Dobson (Madame Morrible) Read full story › Source: The Drum...

on Sep 22, 2016

By Ian Burrell The Lad Bible, one of the UK’s fastest-growing news and entertainment publishers, has begun to hire 16-year-olds and place them at the heart of its editorial operation. Where once the school-leaver’s role in news media was as tea boy (less so tea girl), running errands across the newsroom, these teenagers are encouraged to determine emerging trends, to contribute to making content and to help plan strategy. The step, by a company which now claims to generate more eyeballs across its multiple digital platforms and brands than any other publisher in Europe, marks a distinct change from the oft-derided modern media trend of Read full story › Source: The Drum...

on Sep 22, 2016

By Ronan Shields The Trade Desk opened began trading publicly on the Nasdaq earlier yesterday (21 September), with the adtech company’s stock price valued at close to $1bn on the opening day of trading. Although, with such publicly traded outfits experiencing a difficult time on the public markets so far in 2016, just what will The Trade Desk have to do to stay ahead of the pack? The Trade Desk – a demand-side platform (DSP) which issued 4.667 million shares under the TTD ticker on the Nasdaq – watched its stock price soar to north of $30 per share at points on the opening day Read full story › Source: The Drum...

on Sep 22, 2016

By Haley Velasco CNN has set on a cross-country tour of swing states, presidential debate locations and destinations around the U.S. under the #MyVote campaign. Starting at the Newseum in Washington, D.C., the camper had its first in a series of photos taken by the Instagram community via an immersive, one-of-a-kind virtual projection experience. CNN correspondents Chris Moody, senior reporter for CNN Politics, and Vanessa Yurkevich, digital correspondent for CNN Money, will travel with the camper as it takes it tour and report on the ground. At stops, which will be announced as the tour continues, community members will enter the #MyVote camper Read full story › Source: The Drum...

on Sep 22, 2016

By Staff Writer The Drum Digital Trading Awards US, in association with Media IQ, has awarded Goodway Group and its client Appleyard Agency with the Grand Prix at the inaugural ceremony in New York. The ‘Driving Pensacola Tourism through Digital Innovation’ campaign was named as the major winner, having also picked up the prize for the Most Effective Programmatic Media Partnership. Other winners on the night included the Chairman’s Award going to Media IQ Digital and SYZYGY for Avis Budget Group, the Most Effective Agency named as M&C Saatchi Mobile and Most Innovative Publisher revealed to be IDG TechNetwork. This was the first year Read full story › Source: The Drum...