Posts made in October, 2016

on Oct 31, 2016

By Staff Writer What does it take to be a great creative? Tough one. Is it attrition? Sounds a little dull. Fear? Bit obvious. Rule-breaker? They’re actually the creatives I hate – well, the self-titled ones, anyway. My mind spins back through the people I’ve worked with, learnt from, competed against – looking for a common thread. Got it. I think what makes most of the great creatives great is the inherent belief that whatever the problem, the pressure, or the timing, there is always another great idea just waiting to be hatched – the well never runs dry. When you work for people who have it, Read full story › Source: The Drum...

on Oct 31, 2016

By John Glenday Adult entertainment giant Pornhub is seeking to get its hands-on Twitter’s Vine by offering to buy the video platform from the cash strapped social media platform to expand its audience and trial a new format of six-second porn videos. In a formal offer to Twitter’s Jack Dorsey, Pornhub chief executive Corey Price offered to buy the company outright, which would prevent its shock closure and maintain all existing Vines on the service. It is also thought to be open to allowing people to continue posting new Vines. The only downside for some is that the price of this generosity comes Read full story › Source: The Drum...

on Oct 31, 2016

By John Glenday Adult entertainment giant Pornhub is seeking to get its hands-on Twitter’s Vine by offering to buy the video platform from the cash strapped social media platform to expand its audience and trial a new format of six-second porn videos. In a formal offer to Twitter’s Jack Dorsey, Pornhub chief executive Corey Price offered to buy the company outright, which would prevent its shock closure and maintain all existing Vines on the service. It is also thought to be open to allowing people to continue posting new Vines. The only downside for some is that the price of this generosity comes Read full story › Source: The Drum...

on Oct 31, 2016

By Charlotte McEleny Cath Kidston has made its first major strategic move after it was acquired by Baring Asia earlier this month, launching its first store in India. The new store in Delhi opened last week and represents an ongoing investment for the British brand in Asia. The business said it would follow this launch with another store in Mumbai. The news also comes just a month after Baring Private Equity Asia (Baring Asia) acquired the equity stake of TA Associates, a US private equity company, becoming the controlling majority shareholder. At the time of the announcement , Baring Asia said the ‘Asian expansion continues to Read full story › Source: The Drum...

on Oct 31, 2016

By Rob Estreitinho It’s official: Twitter is shutting down Vine and we can expect this to further inflate the snarky commenting around how Twitter is fundamentally lost as a business. But if we go beyond jokes for a second, in a way this decision feels like it was long overdue. When Vine showed up (and was bought by Twitter) in 2012, the promise was huge. Independent creators finally had a space to express themselves through short videos. Twitter was finally making a huge bet into video and going beyond its self-defined limitations around character limits, text and links. If Twitter had changed Read full story › Source: The Drum...