Posts made in October, 2016

on Oct 31, 2016

By Eli Schwartz When the Internet first launched, it was deemed the “information superhighway” and traffic moved rather freely. However today, this highway really has two major traffic controllers: Facebook and Google. According to a recent report from traffic-analytics service Parse.ly, Facebook and Google each drive about 40 percent of traffic to Parse.ly’s vast network of digital publishers, which includes Slate, The Daily Beast and Cosmopolitan (and The Drum) to name a few. If today’s publishers want to get traffic flowing to their sites, they must abide by Google’s and Facebook’s rules. We observe the power dynamics of this relationship every time Read full story › Source: The Drum...

on Oct 31, 2016

By Katie Deighton The group set a challenge of finding a way to place 100 young adults who are not in employment, education or training into a work placement or apprenticeship in a day, on Plan It Day last month. The winning team created a social media-led campaign based around the hashtag #meetyourfuture. With this hashtag, young people aged 18-24 will be encouraged to share their work in the hope of catching the eye of the industry’s top creative agencies. Hero profiles of apprentices who are part of Digital Futures’ education programme will also be shared on the hashtag to show potential employers the Read full story › Source: The Drum...

on Oct 31, 2016

‘Step into my office,’ a new series of interviews powered by The Future Factory and The Drum Network, focuses on the challenges and the opportunities facing agencies this year. We will be taking a sneak peek into the lives of agencies, how they work, what motivates them and what their thoughts are on the current state of the industry. Adam Azor, senior vice president of integrated and digital marketing at Jack Morton, discusses 76 years’ worth of success and their thoughts on the virtual world. What does the agency do? We’re a global brand experience agency, creating experiences that strengthen Read full story › Source: The Drum...

on Oct 31, 2016

By Laurie Fullerton Only 2% of FTSE companies – some of the largest in the world – have a chief digital officer (CDO) while just 5% of CDOs are among their company’s top leadership team, according to new analysis which suggests that many firms are not addressing digital transformation as seriously as they should. “The sheer impact and importance of digital cannot be under-estimated. I think that a large number of companies confuse IT and digital, and in 2016 still aren’t focused enough at a board level on digital transformation,” said managing director Mike Hughes of PeopleTECH, the customer management consultancy firm Read full story › Source: The Drum...

on Oct 31, 2016

By Gillian West Welcome to The Drum Creative Works, in partnership with Workfront. As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our ‘Creative Work of the Week’. We’ve now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 7 November. For project information, credits and more hover over the ‘i’ icon or expand to full screen. To submit work Read full story › Source: The Drum...