Posts made in October, 2016

on Oct 31, 2016

By John McCarthy Facebook‘s booming mobile ad revenue is projected to continue growing through 2016 well into 2018 despite some setbacks in 2016 regarding how it measures video views. This year, Facebook will raise around $21.98bn from mobile ads. 2017 will see a year-over-year increase of 35.2% to $29.71 and in 2018, $37.98bn, up 7.8%. Increasingly more of this revenue will come from outside the US too, 54% in 2016, hinting at the success of its global growth strategy. Loading… “Facebook is still going pedal to the metal when it comes to building out its products and services,” <a target=_blank Read full story › Source: The Drum...

on Oct 31, 2016

By John Glenday WPP boss Sir Martin Sorrell has admitted he is suffering from a case of Brexit jitters despite reporting a healthy rise in third-quarter revenues of £3.6bn, a healthy 3.2% rise compared with last year and only marginally lower than the 3.5% growth rate enjoyed in the second quarter. Beneath these headline figures Sorrell observed that UK revenues grew by just 2.1% over the third quarter, down from 3.5% in the second quarter – a decline described as possibly foretelling the ‘first signs of Brexit anxiety’. Whilst sales were up in Sterling terms Sorrell dismissed this as ‘false gains’ won on the back Read full story › Source: The Drum...

on Oct 31, 2016

By John Glenday Former Barclays boss Antony Jenkins has set out to ‘transform how banks operate’ with the launch of his fintech start-up 10x Future Technologies. The business will seek to provide banks with a digital platform from which is capable of unifying a multitude of complex data systems employed by rival banks with the aim of offering greater insight of customer data to better inform the sale of financial products such as mortgages, credit cards and loans. Prior to his Barclays departure Jenkins helped oversee a mobile revolution at the bank, attributing it to a raft of branch closures and staff lay-offs Jenkins Read full story › Source: The Drum...

on Oct 31, 2016

By John McCarthy Disney has hidden some cryptic messages in its latest Imax trailers promoting its upcoming addition to the Star Wars franchise, Star Wars Rogue One. Some linguists sith(ted) through some messages scrawled in the ‘Aurebesh’ language in ads. After analysing the promotional materials, they pulled out a few choice messages that provide another layer to the marketing drive and tie in with the movie’s espionage theme. These include: Join the Empire; Submit to our will; All power to the Empire; Crush the Rebellion in one swift stroke; This station is the ultimate power in the universe; There Read full story › Source: The Drum...

on Oct 31, 2016

By DMN Increasingly polarized audience segments could alter the course for businesses as much as the rest of the country. Read full story › Source: DM News...