By DMN Increasingly polarized audience segments could alter the course for businesses as much as the rest of the country. Read full story › Source: DM News...
Read MoreBy John Glenday Britain’s broadband market is braced for a shake-up following the introduction of tighter advertising restrictions which will force providers to be clearer on the full costs of complicated contracts – following widespread criticism of past practices. Until now suppliers have been to free separate out the cost of a monthly line rental from their costs but must now package all costs within a single all-inclusive monthly bill in accordance with demands from the Advertising Standards Authority. Welcoming the change ASA chief executive Guy Parker said: “The effect should be a real positive difference in how consumers understand and Read full story › Source: The Drum...
Read MoreBy John Glenday Mercedes-Benz’s redesigned E-class model has proven a hit with motorists, with the autonomous sedan rolling off dealership forecourts in ever increasing numbers. According to Automotive News, E-class sales rose by double digit amounts in both August and September with Mercedes bosses confidently predicting that this trend will continue for the remainder of the year. These sales have been prompted by a raft of hi-tech additions; including large dashboard screens and auxiliary autonomous driving features. Some dealers have been more muted in their praise for the luxury vehicle, with one unnamed dealer observing that whilst sales are strong they are not quite as strong Read full story › Source: The Drum...
Read MoreBy Adam Flomenbaum Last week, the CW Network and Tough Mudder – a brand best known for enabling people to compete in 10 to 12 mile obstacle course races – announced the launch of a new multi-platform, six-part series, that will debut on CW Seed and The CW in 2017. The series will center on a team gearing up for a Tough Mudder competition and will highlight the personal motivations driving each participant. The documentary-style show will debut on CW Seed, The CW’s digital network, and the finale will be broadcast on the CW Network. “Each year we hear hundreds of thousands of participants Read full story › Source: The Drum...
Read MoreBy John Glenday Coca Cola fans down under are clamoring for a taste of the latest flavor iteration from the beverage giant, Coca Cola Ginger. The iconic brand is refreshing its stock sugar flavor with a dose of root ginger as the centerpiece of its summer campaign, which is encouraging young adults to reappraise their opinions of the brand via a social media campaign and multi-channel integrated marketing and experiential strategy. This follows a decision by Coca-Cola to centralise its social media marketing, moving away from its previous strategy of having multiple agencies handling different accounts which were distinct from one Read full story › Source: The Drum...
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