Posts made in December, 2016

on Dec 27, 2016

By Doug Zanger After some signifincant fanfare, Apple’s new MacBook Pro is considered an improvement for the oft-ignored line. Several outlets tout the lovely new upgrades — such as the massive trackpad, Touch ID, and the improved screen resolution — as potential game-changers. Though unique, the new Apple Touch Bar has received mixed reviews. Some love it, others consider it gimmicky. Additionally, the change of ports from the classic USB to Thunderbolt ports that require adapters has rankled plenty of people, especially the “pros” who liked the “pro” feel of past models. It’s par for the pros and cons course Read full story › Source: The Drum...

on Dec 27, 2016

By Ryan Griffin The below post is part of Found Remote’s 2016 Year in Review guest post series and is written by Ryan Griffin the Senior Vice President of Strategy at AdColony. ​We are Entering an Era of Mobile-Only Creative We’ve already seen significant declines in viewership within primetime TV, primarily in legacy “tentpole” live events, and driven by a lack of participation from younger demographics. If the Olympics, the Emmys and the NFL are any indication of where things are going, advertisers will increasingly realize the inherent challenges of reaching anyone under the age of 30 with a Read full story › Source: The Drum...

on Dec 27, 2016

By Natalie Mortimer The BBC’s political editor has reopened the row on the Queen’s stance on Brexit after revealing that she was told the monarch was in favour of leaving the EU months before The Sun’s front page story was published. Laura Kuenssberg said one of her sources revealed that the Queen told people at a private lunch that she thought Britain should leave the EU. Unable to find a second source to corroborate the story she was unable to publish it. Months later The Sun printed the story, which caused one of the biggest rows of the referendum campaign, and led to Buckingham Read full story › Source: The Drum...

on Dec 27, 2016

By Natalie Mortimer BT Mobile’s latest ‘behind the scenes’ ad sees Oscar nominated actor Jeremy Renner enthusiastically show off his action film stunt skills earned from roles in Mission Impossible and The Avengers. The TV campaign for BT Mobile’s Family SIM shows Renner sliding down rooftops to ‘save a family’, despite being asked to save a family money by getting them to use the Family Sim. The comedic spot breaks today (27 December) and runs on TV, radio, outdoor, digital and social media. The latest campaign follows other ads in the series featuring Alec Baldwin, Ryan Reynolds, Willem Dafoe, Rebel Wilson and Ewan McGregor. Dan Read full story › Source: The Drum...

on Dec 27, 2016

By Natalie Mortimer Sir Philip Green is demanding that the new owner of BHS, Dominic Chappell, be forced to help contribute towards the £571m deficit in the retailer’s failed pension scheme. The embattled retailer was put into administration in April, and since then a parliamentary investigation into the events surrounding BHS’s demise, including the pension blackhole has been underway. However, the retail tycoon has so far failed to make a ‘comprehensive and credible’ offer to rescue the scheme and was last month warned by the Pensions Regulator that he could be forced to pay the full amount if a settlement Read full story › Source: The Drum...