By Rafe Oller The below post is part of Found Remote’s 2016 Year in Review guest post series and is written by Rafe Oller, GM & CEO, Z Living. Total Audience Measurement At Z Living, we’re currently creating an unwired network that’s a syndicated brand opportunity, and we’re receiving a great deal of interest from agencies and advertisers. With this “brand mega-block,” as opposed to buying advertising only on a network, our clients will have the opportunity to buy advertising inside a show, and everywhere it airs. This idea was fueled by the massive shift we’re seeing in the way TV viewership will be Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Sony Music Entertainment has issued an apology after a hack on its Twitter account led to the company falsely reporting the death of Britney Spears. The tweets, which have since been deleted, read “RIP @britneyspears #RIPBritney 1981-2016,” according to USA Today. Sony said the issue has now been resolved and in a statement offered an apology to the singer. “Sony Music apologizes to Britney Spears and her fans for any confusion. This has been rectified.” The hack on the account comes two years after a major attack on Sony Pictures, which initially led the Hollywood studio to cancel the release of Read full story › Source: The Drum...
Read MoreBy Laurie Fullerton Almost half (43%) of agencies report that their business will increase in the first quarter of 2017, while only 11% expect a decrease, according to a fourth quarter survey of advertising agencies conducted by STRATA. With 42% of respondents anticipating the need for additional staff next year, and not a single agency reports plans to reduce staff sizes. This comes in contrast to Q2 this year, which found that the rate of hires was decreasing, and concerns over needing to reduce staff sizes were increasing rapidly. When asked what the biggest challenges ahead were, 51% stated that Read full story › Source: The Drum...
Read MoreBy Laurie Fullerton Amazon is rolling out its private label food brand Wickedly Prime with a logo that is a version of the Amazon smile with a tongue, Geekwire reports. “We are Wickedly Prime, and our passion to experience and share the best flavors on earth has inspired us to create a new line of distinctive food and beverages, available exclusively to Amazon Prime members,” reads the introductory page, featuring gourmet popcorn, tortilla chips and almonds. Loading… Amazon quietly launched the new Wickedly Prime private label this month, according to reports this week by TechCrunch. The Read full story › Source: The Drum...
Read MoreBy Laurie Fullerton Amazon is rolling out its private label food brand Wickedly Prime with a logo that is a version of the Amazon smile with a tongue, Geekwire reports. “We are Wickedly Prime, and our passion to experience and share the best flavors on earth has inspired us to create a new line of distinctive food and beverages, available exclusively to Amazon Prime members,” reads the introductory page, featuring gourmet popcorn, tortilla chips and almonds. Loading… Amazon quietly launched the new Wickedly Prime private label this month, according to reports this week by TechCrunch. The Read full story › Source: The Drum...
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