By Manita Dosanjh Transitioning into a new year can be a daunting task for marketers. Working in an industry that is downwind of technological advancements and decisions from the biggest social networks means our jobs are often in a state of flux – what works well today probably won’t work tomorrow. Beginning a new year is all about planning, but how can you plan to succeed in an industry that is so difficult to predict? There are some core challenges that marketing leaders can bank on encountering this new year. So here’s a breakdown of what they’ll be, and how to ensure your 2017 Read full story › Source: The Drum...
Read MoreBy John McCarthy Research shows that Asthma sufferers with personalised Asthma action plans (PAAP) are four times less likely to be hospitalised with their illness, as a result, Asthma UK is set to develop an app to raise awareness around the plans. To help asthma sufferers manage their illnesses, the group will push gamified learning on mobile devices, following up on National Review of Asthma Deaths research that claims have of UK people with asthma are without a treatment plan. Asthma UK looks to aid education around the issue, as a preventative measure to reduce attacks and incidents that require hospitalisation. Gaming was identified as a Read full story › Source: The Drum...
Read MoreBy Charlie Vogt The below post is part of Found Remote’s 2016 Year in Review guest post series and is written by Charlie Vogt, CEO, Imagine Communications. For the Television Industry, the Revolution Starts Now For the last five years, the media industry has been defined by change – evolving at warp speed to keep up with consumers who want to view their video anywhere, at any time and on any device. The proliferation of smart devices, ubiquitous broadband Internet access – both fixed and mobile – and shifting video consumption patterns have steered this change – forever altering the way video is Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Upon hearing of the passing of actress Carrie Fisher, the marketer behind the promotion for the original Star Wars, Charles Lippincott posted his memories of his first meeting with her before filming and how her character fitted into the marketing of the original film in the 70s. Bunny Alsup (assistant to the producer) and I had been at Industrial Light and Magic (ILM) with Jim Nelson (sound editor and producer). As production was just starting up, we didn’t really have a Star Wars production office, per se. We were using temporary office space at ILM. We had Read full story › Source: The Drum...
Read MoreBy Natan Edelsburg In December, Hulu has been dominating, while Netflix is still in the lead. Here are the full insights from MediaRadar. MediaRadar chart for Found Remote Loading… Insights: Hulu dominates December OTT advertising and nearly triples the number of websites they ran across from 68 to 201. Shut Eye (a Hulu original series) was the top promoted show, running across 82% of the 201 sites. AOL made a huge push for Connected across 23 websites. This very popular series takes reality TV to the next level since each character films their own life, ‘No film Read full story › Source: The Drum...
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