Posts made in December, 2016

on Dec 29, 2016

By Jessica Goodfellow Snapchat will allow those advertisers buying ads from third parties to use machine learning to determine which users are most likely to swipe on which type of ad. Goal-based bidding allows advertisers who buy through the mobile messaging app’s fledgling application programming interface (API) to set goals on their campaigns beyond just impressions on ads. While advertisers will continue to be charged on impressions, the update takes into account users who engage further with ads through ‘swipe ups’, which can redirect users to an app install page, webview or long-form video content, and gives advertisers the option to assign value Read full story › Source: The Drum...

on Dec 29, 2016

By Ben Smith The below post is part of Found Remote’s 2016 Year in Review guest post series and is written by ​Ben Smith the Senior Vice President of Experience at Hulu. In less than 100 years, television has transformed the world. It has changed the way we get our news, entertain ourselves, spend time with friends and family, and above all else, interact with the world around us. TV transformed the layouts of our living rooms and impacted how we planned our days and nights – until technology mobilized this experience, allowing us to watch what we Read full story › Source: The Drum...

on Dec 29, 2016

By Jessica Goodfellow A deal which will see Vivendi SA, the French digital entertainment conglomerate, build its stake in Italian broadcaster Mediaset SpA to reach nearly 30% as it approaches a full bid for the TV group, will not be blocked by the Italian government, it has been revealed. The French group took out a surprise 3% stake in the Italian mass media company, founded by the former Italian prime minister Silvio Berlusconi, on 12 December. It has since built its stake in the business to 28.8%, nearing the 30% mark at which time a full bid for the broadcaster Read full story › Source: The Drum...

on Dec 29, 2016

Adtech has failed to deliver for broadcasters over the past five years, but there are signs that there’s a better understanding and change on its way says Jana Eisenstein, Videology, managing director, EMEA. In recent years, adtech has looked longingly at TV’s ad dollars, pounds and euros, but its efforts to acquire even a small portion of that wonderful pot of gold have consistently failed. They’ve failed because generally they’ve tried to layer a display advertising model onto the very different business of television sales. They’ve failed because they started the conversation with the idea that broadcasters were merely a road bump Read full story › Source: The Drum...

on Dec 29, 2016

By Jerry Daykin It’s gone well beyond a joke that 2016 has been a terrible year, in particular with no much-loved celebrity safe from the curse it brings. Bookended by David Bowie and George Michael, Carrie Fisher and now Debbie Reynolds with countless other dearly loved names along the way, and compounded by a couple of huge political upsets it certainly has felt like a rough year. The bad news, for those who have willed in the start of 2017, is that the stars are aligning to make that even worse. I haven’t done a detailed scientific Read full story › Source: The Drum...