Posts made in December, 2016

on Dec 29, 2016

By Stephen Lepitak The latest One You campaign from the Public Health England will aim to engage with the middle aged by providing free tools to help them love a healthier lifestyle. Through the use of the ‘How are You?’ quiz, which has already been taken by over 1m people, the target audience will be persuaded to enquire about their own well being. The quiz takes the user’s lifestyle information, gives them a health score and then links to free localised, personalisable information, apps and tools. Other health apps include one to promote exercise, an alcohol checker and the Heart Age tool. Read full story › Source: The Drum...

on Dec 29, 2016

By Jessica Goodfellow The National Football League (NFL) has struck a deal with social media platform Sina Weibo to live stream key games including the Super Bowl for the first time on the Chinese social network. The service has already streamed six regular games from the NFL in recent weeks. The new deal will give users of the social network – which in November peaked at nearly 300 million monthly active users – access to live streams of the final Sunday Night Football game in Week 17, three playoff games and the Super Bowl. The agreement also gives Sina Weibo rights Read full story › Source: The Drum...

on Dec 29, 2016

By Ronan Shields Separate studies from the IAB and Nielsen this week suggest that while digital advertising is in the rudest of health, the number of media owners benefiting from the spend are few, with the industry’s West Coast behemoths seemingly the biggest winners. The latest IAB quarterly spending figures were published this week with the trade body claiming this year was the biggest Q3 ever for digital ad spend, with the numbers hitting $17.6bn during the period. Representing a 20% increase from the same period in 2015, and a 4.3% sequential increase from Q2, David Doty, IAB chief marketing officer, Read full story › Source: The Drum...

on Dec 29, 2016

By Michael Agnew Michael Agnew leads Foresight Factory’s business in Asia from Singapore. The company (formerly Future Foundation) is an independent consumer trends agency, scouring the globe to identify the critical trends and disruptors for their clients. Agnew gives a forecasters view outlining the trends we’re going to start hearing a lot more about in 2017, and why they matter in APAC. Emotional intelligence Influencing emotion is a foundation of successful branding. While that is a constant, what is changing is how consumers express emotion and personality online, how well this can now be tracked and, in the age of the filter bubble and personalised Read full story › Source: The Drum...

on Dec 28, 2016

By Michael Aragon ​The below post is part of Found Remote’s 2016 Year in Review guest post series and is written by ​Michael Aragon, General Manager of VRV. Standing Out in 2017 In 2015, it was widely reported that over 400 scripted series aired during the year. That was twice as many series as were available just 7 years before. The quantity and quality of television content is staggering– it is truly the modern “Golden Age of Television.” But TV isn’t just about the traditional networks anymore. It’s not a simple 30 or 60 minute episode nicely packaged for a linear broadcast. Today, the Read full story › Source: The Drum...