Posts made in December, 2016

on Dec 28, 2016

By Lisa Lacy Winter may be coming, but an HBO bill isn’t for many Game of Thrones fans. That’s because the George R.R. Martin medieval fantasy is the most pirated TV show on the Internet, according to file-sharing, copyright and privacy news website TorrentFreak. While Game of Thrones is the most downloaded TV show through peer-to-peer file transfer protocol BitTorrent for the fifth year running, it is in good company, followed by The Walking Dead and Westworld. And, TorrentFreak noted, novice Westworld’s ascent to #3 in its first year is “quite an achievement.” Rounding out TorrentFreak’s Top Ten are The Flash, Arrow, The Big Read full story › Source: The Drum...

on Dec 28, 2016

By Lisa Lacy Almost exactly a year after the suicide of a 24-year-old employee that helped shine a spotlight on what has been called a unforgiving culture of overwork, the president and CEO of advertising and PR firm Dentsu has resigned. In a press conference in Tokyo on December 28, Tadashi Ishii reportedly said he was stepping down in order to “take responsibility as a manager for failing to fix the company’s notoriously punishing culture of overtime work,” which is believed to have prompted the suicide of Matsuri Takahashi last year. In November, the agency created the Dentsu Working Environment Reforms Read full story › Source: The Drum...

on Dec 28, 2016

By Lisa Lacy After a Google search for “did the holocaust happen” yielded a top result from white supremacist group Stormfront, Google has reportedly amended its algorithm to demote Holocaust denial sites. In fact, in a statement to Search Engine Land, Google said: When non-authoritative information ranks too high in our search results, we develop scalable, automated approaches to fix the problems, rather than manually removing these one-by-one. We recently made improvements to our algorithm that will help surface more high quality, credible content on the web. We’ll continue to change our algorithms over time in order to tackle these challenges. As Read full story › Source: The Drum...

on Dec 28, 2016

By Minda Smiley Welcome to The Drum’s US Creative Works. This week, we’re featuring a roundup of agency holiday cards. As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US ‘Creative Work of the Week.’ To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, January 2. DigitasLBi: ‘Happy Non-Fake News Year 2017’ Agency: DigitasLBi Client: Date: Read full story › Source: The Drum...

on Dec 28, 2016

By Gillian West McDonald’s Chicken Selects take centre stage in the latest campaign from the fast food giant. Running across cinema, TV, OOH, press, social and online, this is the first time Chicken Selects has received above-the-line support since its launch in 2007 and is the first time a permanent menu item has been supported by a 60-second commercial. Created by Leo Burnett London, the campaign’s 60-second spot debuted in cinemas on Christmas Eve (24 December), with a 30-second cut airing from Boxing Day (26 December) on television screens. The campaign will run for six weeks with social and display ad activity planned Read full story › Source: The Drum...