Posts made in December, 2016

on Dec 28, 2016

By Andrew Boulton Few misconceptions cause quite so much froth as the criteria for Time’s ‘Person of the Year’ award. Since its inception in 1927 it’s been handed out to, amongst many others, Adolf Hitler, Joseph Stalin and Vladimir Putin. Donald Trump – though yet to achieve anything more historically barbaric than peculiar hair and a tendency toward stumpy-fingered grabbiness – joins that chorus of villainy as this year’s recipient. Yet the award has always been to mark the individual who ‘for better or for worse has done the most to influence the events of the year’. So, in this same spirit, I’ve Read full story › Source: The Drum...

on Dec 28, 2016

By The Drum 2016 was the year marketers reached back into the brand history books and looked for products, brands or campaigns they could bring back to the fore. The precedent was set right at the beginning of the year with Star Wars: The Force Awakens, kicking things off with record box office figures from December 2015 to the beginning of 2016. But it didn’t stop there. In fact, some of the biggest launches this year were relaunched brands, products, TV shows or campaigns. As a marketer specialising in launches, here’s my top picks of 2016 – some were huge but flopped, while others Read full story › Source: The Drum...

on Dec 28, 2016

Adtech has failed to deliver for broadcasters over the past five years, but there are signs that there’s a better understanding and change on its way says Jana Eisenstein, Videology, managing director, EMEA. In recent years, adtech has looked longingly at TV’s ad dollars, pounds and euros, but its efforts to acquire even a small portion of that wonderful pot of gold have consistently failed. They’ve failed because generally they’ve tried to layer a display advertising model onto the very different business of television sales. They’ve failed because they started the conversation with the idea that broadcasters were merely a road bump Read full story › Source: The Drum...

on Dec 28, 2016

By Gavin Buxton 2016 was an eventful year for mobile in APAC. KPMG claims at least 90% of online shoppers in China used their smartphone at least once to make a transaction on Singles Day. Black Friday saw a record US$1.2bn in purchases from mobile. At the same time, high-profile controversies surrounding Facebook’s measurement accuracy surfaced, bringing the need for accreditation to the forefront. On the technical front, Moore’s Law is making healthy progress on smartphones. In markets such as Singapore, smartphones packaged with basic subscription plans now sport features such as an octo-core processor, fingerprint sensor and high-resolution cameras. In light Read full story › Source: The Drum...

on Dec 27, 2016

By Lisa Lacy The Sunday Night Football matchup between the Super Bowl 50 champion Denver Broncos and the Kansas City Chiefs gave NBC the Christmas Day TV ratings crown, Variety reports. According to Variety, the Chiefs’ 33-10 victory averaged an 11.2 household rating and 23 share in Nielsen’s overnight metered markets. What’s more, Variety said NBC’s 42nd annual Christmas Eve telecast of It’s A Wonderful Life also yielded strong viewership with live and same-day ratings up nearly 1 million over last year at 4.5 million. Nevertheless, Jimmy Stewart was not enough to beat the UFC on Fox, which netted an average of 4.7 Read full story › Source: The Drum...