Posts made in January, 2017

on Jan 31, 2017

By Natalie Mortimer D&AD has taken a different approach for its 2017 awards campaign film and interviewed the mums of top agency names to find out what it means to those who win. Created by Lucky Generals the film shows the mums of Lisa Smith, head of design, Wolff Olins NY; Joanna Monteiro, chief creative officer, FCB Brasil; Rebecca Williams, design director, Turner Duckworth and more divulge fun anecdotes about their children growing up. Danny Brooke-Taylor, co-founder of Lucky Generals talked about the inspiration behind the campaign:” Your mum. No-one’s prouder of you than her. And imagine how proud she’d be if you Read full story › Source: The Drum...

on Jan 31, 2017

By John Glenday Twitter has pledged to finally implement a series of “long overdue” harassment fixes as early as this week following years of concern at the targeted trolling of members. Vice president of engineering Ed Ho outlined the impending measures via a tweet, promising “fixes to mute/block” functionality and a new tool to block trolls from creating multiple new accounts to circumvent bans. These changes will be introduced as early as this week with additional measures promised in a rolling program of updates as part of a concerted effort to get on top of the problem. Making Read full story › Source: The Drum...

on Jan 31, 2017

By Jenny Cleeton Amazon remains at the top of the chart thanks to Cat Steven’s Tea For The Tillerman. Elsewhere, Suzuki has slowly made its way up the rankings stealing second place, while Fiat Tipo has entered at number three knocking the once reigning Littlewoods down to fourth place. Elsewhere Sainsbury’s ‘Food Dancing’ ad backed by a collaborative tune between Mysdiggi and Sainsbury’s enters the chart in eighth place. The upbeat track plays can be heard in the background of the spot which depicts people enjoy a boogie around their kitchens while cooking an array of different foods. Shazam Chart Read full story › Source: The Drum...

on Jan 31, 2017

By Natalie Mortimer The Glasgow School of Art (GSA) has teamed with 25 leading artists and creative agency J. Walter Thompson to create a campaign featuring original works of art that have been produced using materials retrieved from the 2014 fire. The pieces, created by artists including Grayson Perry, Sir Anthony Gormley and Cornelia Parker will be auctioned off to raise money for The Mackintosh Campus Appeal to restore the Mackintosh Building, which was destroyed in a fire. The art works cover a range of practices including sculpture, photography, drawing and painting and have been created using remains from the fire, from charred timbers Read full story › Source: The Drum...

on Jan 31, 2017

By Billy Partridge Schadenfreude literally means ‘damage joy’ – and it is one of the quirks of becoming known as a crisis communications specialist that people want to know your views on someone else’s problems. But I have stopped doing that for three reasons: 1. You don’t know enough You see the outputs and public consequences of a situation and course of action, but you don’t have the full picture. No two crises are the same: factors well beyond the words you use, actions you take or tone you strike affect the situation. From available resources to commercial context and even down to understanding what a Read full story › Source: The Drum...