By John Glenday Lego is offering children a new avenue to pursue their creativity with a dedicated social network designed to allow budding builders to share their blocky creations with the wider community. The Instagram-style platform is geared toward sharing photos of individual creations, providing a forum for those aged 13-years-old and under to come together as a stepping stone to the wider internet. Lego life offers a safe environment in which to interact with stringent comment restrictions and advertising limited solely to Lego products, within which members can follow other users and post emoji or pre-scripted responses to the work Read full story › Source: The Drum...
Read MoreBy John Scarrott Don’t scrunch up your nose. Selling is the life blood of the agency world. Here, I explore the top tips to become a successful sales person within your agency, helping you to realise that it’s not a dirty word; it’s client development. The first step towards becoming a confident sales person is to get comfortable with the idea of selling. What often stands in the way of this goal is a negative stereotype of what selling is, in particular, the things that a sales person does. The good news is that this negative stereotype is very much at odds with what Read full story › Source: The Drum...
Read MoreBy Matt Smith The below is written by Matt Smith, VP and Principal Media Evangelist, Brightcove Video incites many things. Excitement. Laughter. Passion. Tears. For media businesses, video incites a myriad of emotions and actions, too – not all of them good. So as we begin 2017, we at Brightcove are issuing a Manifesto for Media. Manifestos exist for a variety of reasons but these massive missives help people and organizations make bold statements about how they think things should be. Big deal, you say, everyone has something to say. But video is a ubiquitous, transformative element in Read full story › Source: The Drum...
Read MoreBy Mike Dennett Corporate accelerators and innovation labs have faced a fair amount of scepticism recently. Programmes are dismissed as either extended due diligence processes that offer little value to the startups involved, or as PR projects to promote big businesses. We paid close attention to these criticisms when planning the BMW Group Financial Services UK innovation lab back in 2015. Having celebrated the programme’s conclusion in December 2016, I believe we successfully avoided many of the common pitfalls normally associated with corporate innovation labs. Better yet, our inaugural programme has surpassed expectations and we’ve already confirmed long-term relationships with two Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Tinder chairman and founder, Sean Rad, has said tech companies have a responsibility to “do good for users and society,” in wake of Donald Trump’s travel ban. Rad, whose parents are originally from Iran, told Mashable the issue could not be ignored, saying: “There are much better ways, I think, to approach the problems around immigration.” Some of Silicon Valley’s biggest names have come out in force against the president’s 120 day travel ban on citizens from seven Middle Eastern countries which was issued over the weekend and quickly become known as a ‘Muslim ban’ across social media. Yesterday Read full story › Source: The Drum...
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