Posts made in January, 2017

on Jan 31, 2017

By John Glenday A group of US technology giants including Reddit, SpaceX and Pinterest have been invited to assemble today (31 January) to discuss putting their support behind a lawsuit challenging president Trump’s executive order restricting travel from seven Muslim nations. Software development firm GitHub and fundraising site Kickstarter are organising the meeting in a bid to coordinate an industry-wide response to the order, amidst widespread concern that the measure could adversely impact recruitment and staff. Thus far, businesses have limited themselves to critical press releases but GitHub is keen to ratchet up this response, uniting with its peers Read full story › Source: The Drum...

on Jan 31, 2017

By John Glenday The South by Southwest festival has added its voice to a chorus of disapproval directed toward president Trump’s recently enforced travel ban, professing itself to be ‘alarmed’ by a measure which restricts travel from seven Muslim nations. Organisers of the music/film and tech jamboree have joined colleagues from Silicon Valley and the entertainment worlds to disown the policy, mindful that it could have an impact on who can attend this year’s gathering in Austin, Texas. In a statement organisers said: “SXSW is alarmed by the Trump administration’s decision to ban citizens of seven predominantly Muslim countries from entering Read full story › Source: The Drum...

on Jan 31, 2017

By John Glenday The South by Southwest festival has added its voice to a chorus of disapproval directed toward president Trump’s recently enforced travel ban, professing itself to be ‘alarmed’ by a measure which restricts travel from seven Muslim nations. Organisers of the music/film and tech jamboree have joined colleagues from Silicon Valley and the entertainment worlds to disown the policy, mindful that it could have an impact on who can attend this year’s gathering in Austin, Texas. In a statement organisers said: “SXSW is alarmed by the Trump administration’s decision to ban citizens of seven predominantly Muslim countries from entering Read full story › Source: The Drum...

on Jan 31, 2017

By Adam Flomenbaum Bravo next week is debuting a new scripted series, Imposters, that follows the life of an alluring con-artist who draws in victims emotionally before using and robbing them. To promote the series, Bravo is partnering with BuzzFeed, which will include a custom 360 video experience and custom content that lives on buzzfeed.com. BuzzFeed continues to build out its branded content capabilities, but this is the first time they have partnered with a brand on a 360 video project. The “Are You Dating An Imposter?” experience will provide a 360-degree evaluation of fans’ romantic relationships, which, playing off a BuzzFeed staple, will be Read full story › Source: The Drum...

on Jan 31, 2017

By Charlotte McEleny Taiwan-based HTC has awarded London agency Forever Beta to lead the advertising brief on its global smartphone business. The first task for the agency will be to reposition the brand around its smartphone offering, which has already launched. The creative centers on the idea of ‘U’ and that HTC technology empowers people to “pursue their own brilliance”. Chialin Chang, president of the Smartphone Division at HTC, said: “For 20 years, HTC has been creating innovations to help individuals find their brilliance, so it’s important for us that partners share our passion. Forever Beta demonstrated the creativity, energy and passion that align with Read full story › Source: The Drum...