By Doug Zanger In what has become a great tradition, the 3% Conference will, once again, have their Super Bowl tweetup. The Drum is partnering with the 3% Conference to curate and give an unvarnished look at Super Bowl creative in the form of a running live blog and, in the spirit of The Drum’s AdBreakers, Facebook Live conversations at the end of each quarter. The live blog begins on Sunday at 6pmET/3pmPT and will be filled with observation, critique, relevant data and social chatter around the creative seen during the game in Houston. Like all past Read full story › Source: The Drum...
Read MoreBy Stephen Lepitak Premier League football clubs Chelsea, Everton and Southampton have agreed a sponsorship deal that will also include players Eden Hazard, Ross Barkley and Fraser Forster respectively. The activity will aim to highlight how the teams each perform under pressure, while the brand has also partnered with Perform Group to create the Goal Pressure Index which will offer fans statistics and insight around the pressure of each footballers performance. This will take into account considerations such as time of goal, position in the league, specific opposition and rivalries when determining how well an individual player Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow Advertising spend is tipped to grow 3.2% in 2017 in the UK buoyed by consistent growth in internet advertising, quashing fears that a hard Brexit will grind the industry to a halt, according to the latest AA/Warc Expenditure Report. The forecast follows reports that UK ad spend rose 4.2% in the quarter following the vote to leave the European Union (EU), an increase the Advertising Association (AA) said shows the industry is “defying uncertainty” caused by the referendum. It marked the seventh consecutive year of growth in the UK’s advertising market. Advertising on social platforms, particularly via mobile Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow Advertising spend is tipped to grow 3.2% in 2017 in the UK buoyed by consistent growth in internet advertising, quashing fears that a hard Brexit will grind the industry to a halt, according to the latest AA/Warc Expenditure Report. The forecast follows reports that UK adspend rose 4.2% in the quarter following the vote to leave the European Union (EU), an increase the Advertising Association (AA) said shows the industry is “defying uncertainty” caused by the referendum. It marked the seventh consecutive year of growth in the UK’s advertising market. Advertising on social platforms, particularly via mobile devices, Read full story › Source: The Drum...
Read MoreBy Chris Thilk It’s almost time for the biggest advertising event of the year, Super Bowl 51. The game is always a platform for companies to roll out huge, expensive new ads and campaigns and this year promises to be no exception. One of the big stories already surrounding this year’s broadcast is that The Coen Brothers are directing their first TV commercial. If you don’t know the Coen Brothers by name, you certainly know their work: The Big Lebowski, Blood Simple, Fargo, No Country For Old Men and other classics of the last 30 years are all among their filmography and established Read full story › Source: The Drum...
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