Posts made in January, 2017

on Jan 30, 2017

By Laurie Fullerton RSW/US, the nation’s leading outsourced lead generation firm for marketing agencies, just completed its 11th annual New Year Outlook survey. One of the most compelling questions that has hit a nerve with marketers and agencies is whether 2017 is going to include more project work with agencies needing more revenue and marketers demanding more as agencies work with less. RSWUS survey Loading… The survey notes that after less than a month into the New Year, 2017 is shaping up to be an interesting and unpredictable year. The survey suggests that agency business is strong Read full story › Source: The Drum...

on Jan 30, 2017

By Kyle O'Brien Snapchat’s parent company, Snap Inc., will list its initial public offering on the New York Stock Exchange rather than Nasdaq, reported the Wall Street Journal. Snap filed its IPO papers with the Securities and Exchange Commission last fall confidentially, and the story stated that the company is planning to go public as soon as March. The Snap IPO is expected to be valued between $20 and $25b, making the largest initial offering on a US exchange since Alibaba’s IPO in the 2014, valued at roughly $168b. Nasdaq is the exchange most tied with tech companies, like Microsoft, Amazon Read full story › Source: The Drum...

on Jan 30, 2017

By Laurie Fullerton MailChimp has ventured out of its email marketing comfort zone with a Facebook advertising integration so that users of the email marketing platform can now create Facebook ads and track performance in the same platform, the company reports. In November, Facebook reported $6.8bn in advertising revenue for the third quarter of 2016, up from $4.3bn the same quarter in 2015. It also reported this month more than one billion people see advertisements through its Audience Network monthly. “After email, Facebook ads are the next most popular choice with our customers for acquiring customers and generating revenue,” Tom Klein, CMO, said Read full story › Source: The Drum...

on Jan 30, 2017

By Minda Smiley Febreze is making its first-ever Super Bowl appearance this year with a spot that unabashedly celebrates the fact that millions of Americans will make a mad dash to the bathroom during halftime to free themselves of the beer and snacks they’ve spent the last hour and a half consuming. Created by Grey New York, the 30-second spot – which will aptly air during the second quarter of the game – plugs the P&G brand’s OdorClear technology that “cleans away odors like never before.” Last week, Febreze teased its Super Bowl spot with a 30-second video. With Read full story › Source: The Drum...

on Jan 30, 2017

By Lisa Lacy Fabric softener Snuggle, which says its products “help create more snuggle-up moments,” is looking to encourage that very activity for Valentine’s Day 2017 with customizable music videos featuring its Snuggle Bear mascot. Instead of his traditional, “Hi, I’m Snuggle,” the brand said these videos allow Snuggle Bear to “[showcase] his soft voice and smooth moves in custom musical serenades” set against the Dirty Dancing anthem “(I’ve Had) The Time of My Life” and Minnie Riperton’s 1975 hit “Lovin’ You”. It’s unclear whether the videos are meant to be taken seriously – after all, they feature a cuddly bear from Read full story › Source: The Drum...