Posts made in January, 2017

on Jan 30, 2017

By John McCarthy English Premier League side Tottenham Hotspur have fixed a series of London Underground print ads underlining a selection of hospitality options at its still-under-construction and yet-to-be-named stadium. The ads, which were erected in North London Underground stations, deep in Hotspur territory, showcased the sleek experiences on offer at the new arena, however, in the execution of the ads, the call to action was altered by a misalignment of the posters. Fans noticed the issue which saw premium mispelled in two separate ways in a single ad – Dan Bloom of Mirror Politics took the following picture. Spurs Read full story › Source: The Drum...

on Jan 30, 2017

By Tony Connelly Budgets and change management are the main concerns which will keep marketers awake at night this year, according to new research from the Marketing Form. The concerns were highlighted in the Marketing Form’s Research Report for 2016/17 which compiled the views and opinions of the UK’s most senior marketers for the current year. Last year brand management was listed as the top challenge facing marketers, however it has now dropped down to third with budgets ranking as the main challenge followed by change management. Loading… The economy, whilst still relatively low has trebled in importance from 2015/16. Read full story › Source: The Drum...

on Jan 30, 2017

By Ayesha Salim Measuring return on investment (ROI) is a huge challenge for marketers, given the number of marketing channels today. Research from DataXu shows that 23% of agency workers believe they are spread too thinly because they have to manage multiple platforms and constantly keep up with new developments. Duke University’s CMO survey found that barely one in 10 marketers is confident they are accurately measuring the returns from social. So how can marketers make sure that they are measuring marketing ROI? The Drum, in association with DataXu, gathered senior marketers from a range of sectors to discuss the complicated customer journey, hiring Read full story › Source: The Drum...

on Jan 30, 2017

By Catherine Turner In this final edition we take a look at the top five reasons why connecting data closes that data and customer experience loop. 1. Data onboarding is key to connectivity in today’s marketing world. It is the transfer of data gathered offline through into the digital world. By matching offline databases from in-store transactions, CRM databases or customer-service call interactions to online data, marketers get a far more complete picture of their customers. Stewart Easterbrook, chairman to the board of Media iQ, says: “The biggest mistake made by many marketers is to make assumptions as to what data will throw off the Read full story › Source: The Drum...

on Jan 30, 2017

By Jessica Goodfellow Rather than rely on legislation to give them the upper hand over ad agencies, production companies should focus on the quality that differentiates them from in-house units in order to prevent being undercut, believes Derek Moore of independent VFX company Coffee and TV. Last week production companies held a last-minute meeting to discuss the issue of agencies soliciting bids from in-house production, post and editing companies and competing for the work themselves. Dividing the room was whether legislation preventing agencies from entering into same pitch as production companies is the answer to their woes, or if the companies should take Read full story › Source: The Drum...