Posts made in January, 2017

on Jan 30, 2017

By Naomi Taylor Newcastle-based Orange Bus has hired virtual reality expert Austen Atkinson as creative strategic director. He brings to the role impressive credentials, having worked for leading brands and influential global organisations including Google, Virgin, the BBC, Sky, Channel 4, Channel 5, History Channel and The Sunday Times. With extensive knowledge of multiple channels including TV, digital and virtual reality (VR), he has devised innovative solutions that entertain, generate profit for clients and even change the way people communicate, educate and entertain. In his new role, Austen will lead the development of pioneering schemes at Orange Bus, helping the agency explore the potential Read full story › Source: The Drum...

on Jan 30, 2017

By Kyle O'Brien Jonathan Durden left PHD in 2007, the last founding partner to do so at the agency. Since then, the man who says he is “always bored” has worked with The Ivy, has run his own men’s grooming brand, Below the Belt, joined MCBD (now Dare), and penned a novel. Serial entrepreneur Durden now has another duty to keep him from boredom; he has taken on an advisory role in video advertising technology with AnyClip, a Tel Aviv-based company with offices in London and New York. The company utilizes proprietary technologies to take licensed clips from things like movies Read full story › Source: The Drum...

on Jan 30, 2017

By Tony Connelly Facebook appears to be gearing up its challenge to the music steaming industry after poaching one of YouTube’s key music directors in Tamara Hrivnak. Hrivnak leaves her position as director of music partnerships at YouTube and Google Play to lead Facebook’s global music strategy and business development. She confirmed the news in a post on the social media platform saying she was looking forward to “deepening Facebook’s relationship with the music industry”. “Music is important and it matters – it connects us and binds us to times, places, feelings and friends,” said Hrivnak. “My career has been dedicated to growing opportunities Read full story › Source: The Drum...

on Jan 30, 2017

By Andrew Buckman Digital advertising has a quality control issue and as Google’s recent ‘Bad Ads’ report shows, it’s getting worse. Last year, the media giant removed 1.7 billion ads that contravened its online policies, a figure Google states is more than double the number of ads taken down in 2015. For the industry, the report is a mixed blessing. On one hand, it’s a ‘good guy’ victory; with fewer bad actors around to diminish the user experience and siphon off revenue, there is more space for those trying to deliver relevant and engaging ads. But on the other, it also highlights Read full story › Source: The Drum...

on Jan 30, 2017

By Alex Vero Over the course of 2016, I had the opportunity to meet with people from every corner of the creative industries. From chief marketing officers to top agency creative directors, production company producers to animation studio owners and hundreds of freelancers from all over the world. This has given me a unique perspective on the opportunities, challenges and changes the industry is facing over the coming year. While many people will be making predictions about the latest camera technology, branded content, live video and the rise of VR; it all boils down to the fact that this output is linked to the Read full story › Source: The Drum...