Posts made in January, 2017

on Jan 30, 2017

By Tony Connelly The Royal National Institute of Blind People (RNIB) has chosen Maxus UK as its new lead media agency. Maxus UK won the account without a pitch and is expected to begin working with the charity immediately. The WPP-owned group will handle media planning and buying, and will work with the RNIB on data-led projects. The charity’s head of marketing and communications, Deborah Auty, said it was looking for an agency that understood the RNIB’s vision and could also help “navigate the data” it has at its disposal. “Maxus demonstrated this understanding from the outset, and has the technical and creative Read full story › Source: The Drum...

on Jan 30, 2017

By Doug Zanger This past election season, we saw agencies work their creative magic to voice their displeasure/concern/anger over one specific candidate. They were quick-hit campaigns meant to get people to think about where they cast their votes. The Trump jabs that came out were interesting, fun, funny and compelling all at the same time. Trouble is, they didn’t do a lick of difference, apparently. Let me be clear. I like it when Jeff Goodby and Rich Silverstein get angry. I thought that Wieden+Kennedy’s Trump sandwich stunt was great. Getting all “bigly,” an effort from Hill Holliday, was Read full story › Source: The Drum...

on Jan 30, 2017

By Jessica Goodfellow As deadline day approaches, Sky is partnering with Twitter to live stream key player transfers to capitalise on social conversations in one of football’s biggest days. It’s the final two days for transfers as clubs look to complete their business for the final stretch of the season. The January transfer window slams shut at 11pm GMT on Tuesday night. The company will live stream from the Sky Sports Newsroom at 12-1pm, 5-6pm and the final hour from 10-11pm on Deadline Day (31 January). This will include commentary from guests Thierry Henry, Jamie Carragher, Matt Le Tissier, Phil Thompson Read full story › Source: The Drum...

on Jan 30, 2017

By Jennifer Faull Procter & Gamble’s (P&G) top marketer Marc Pritchard has revealed that it will review all of its agency contracts in 2017 in a bid to bring transparency to the “murky at best, fraudulent at worst” media supply chain. It forms part of a four-point plan the business has put in place to exert greater control over the quality of its media strategy and ultimately create better advertising to drive growth. “P&G believed the myth that we could be the latest mover on all the new shiny objects despite the lack of standers in measurement and verification,” said chief brand officer Pritchard at Read full story › Source: The Drum...

on Jan 30, 2017

By John McCarthy President Donald Trump on Friday issued a 120 day travel ban on citizens from seven Middle Eastern countries which he promised would help protect America from radicalised Islam – the executive order which was instantly enacted caused widespread travel disruption and protests from brands and the outraged public. The ban, which was widely known as a ‘Muslim ban’ which the administation has denied, saw travellers denied entry to the country. The decree was almost immediately challenged bytwo attorney generals who in a joint statement said: “Use all of the tools of our offices to fight this unconstitutional order.” Brands used Read full story › Source: The Drum...