Posts made in January, 2017

on Jan 30, 2017

By Tony Connelly The Joint Industry Committee for Web Standards (JICWEBS) has issued its first anti-fraud certification seals as it embarks on war against ad fraud in the UK. Affectv and RadiumOne are the first companies to receive the JICWEBS’ anti-fraud Good Practice Principles following an independent audit by ABC. The seal recognises that their processes reduce the risk of fraudulent ads being served and are intended to help curb rise of ad fraud, which is likely to swell if advertisers continue turn a blind eye to inflated numbers. “This is genuine red-letter day in the battle against online ad Read full story › Source: The Drum...

on Jan 30, 2017

By Katie Deighton Ed Vaizey, the pre-Brexit government’s minister of state for culture, communications and sport, has joined The Drum as a columnist. Published today (30 January), his first opinion piece covers what the industry needs to do to make sure Brexit works in its favour. Vaizey will contribute his personal takes on developments in the digital, media and creative sectors, and explore the intersection between the industries and politics. The blog will complement his weekly newsletter on culture, which he has continued despite his self-proclaimed #Vexit from the front bench in July 2016. The former minister, who has previously Read full story › Source: The Drum...

on Jan 30, 2017

By Ed Vaizey When I left office, having served as the UK’s creative industries minister for six years, I joked to The Drum that the advertising industry had one fatal flaw when it came to politics – it never asked for anything. I spent a lot of time with the film industry, which receives a healthy tax credit. I engaged often with the games industry, animation, visual effects, all of which now have tax credits. At one point, there was even talk of a comedy tax credit. I’m not joking. And of course the arts – from galleries, to museums, opera houses and theatres Read full story › Source: The Drum...

on Jan 30, 2017

By Peter Czapp Peter Czapp, director at The Wow Company, discusses what it takes to become a superman agency in six steps by sharing unique insights into how to create a super-profitable agency. Following on from step one, ‘think differently‘, Peter discusses ‘The Big Cs’. Step 2 – The Big Cs We know that winning new business is exciting – there is nothing quite like that feeling of winning a pitch and starting work with a shiny new client. However, most agencies spend a disproportionate amount of time and energy on new business generation when compared to generating revenues from their existing clients. Read full story › Source: The Drum...

on Jan 30, 2017

By John McCarthy It is common knowledge that prospective candidates for marketing roles have to be specialised and creative, experienced with a good track record; it helps to be both passionate and enthusiastic tempered with a dash of focus… however, these terms are so widely used on LinkedIn that there’s a danger that such applicants are not distinguishing themselves from the crowd. Boundless buzzwords can be the undoing of any comms professional’s attempt to get a point across, as a result, LinkedIn has revealed the ten most used buzzwords on the site to help users during what it says is historically the Read full story › Source: The Drum...