Posts made in January, 2017

on Jan 30, 2017

By Minda Smiley Squarespace is returning to the Super Bowl for the fourth year in a row with an ad starring actor-turned-fashion-designer John Malkovich. Since it debuted its first Super Bowl ad in 2014, the website building service has become known for its off the wall, if not over the top, game day ads. Last year, comedy duo Key & Peele not only starred in the brand’s Super Bowl ad but also provided real-time commentary on the game via a Squarespace live video blog. The year prior, Squarespace promoted Jeff Bridges’ ‘Sleeping Tapes’ album – which can be Read full story › Source: The Drum...

on Jan 30, 2017

By Jennifer Faull Agency trading desks may be the default way advertisers run programmatic campaigns but as many as 90% are set to review these deals after growing frustrated by the lack of transparency being offered. According to a new report from the World Federation of Advertisers, nearly two-thirds of marketers are uncomfortable with the conflicts created by trading through agency trading desks (the principle model used by the majority of advertisers.) They were found to “broadly reject the idea” that agencies and holding companies should act as principal in the media buy and be able to mark up inventory they have acquired in Read full story › Source: The Drum...

on Jan 30, 2017

By Gillian West BBR Saatchi & Saatchi and Or Yarok (The Association for Safer Driving in Israel) have caught the attention of The Drum readers with their gripping ‘Live Kill’ campaign securing this week’s European Creative Work of the Week title. Texting and driving – and even live broadcasting – has become an international problem with over 80% of accidents caused by people using their phones. But, no matter how gruesome the commercials about this issue are, young drivers still aren’t getting the message as they ignore the ads. In order to engrave the experience of watching a real crash in young drivers’ minds Or Read full story › Source: The Drum...

on Jan 30, 2017

By Jessica Goodfellow Sarah Sands, editor of the Evening Standard, will become the editor of BBC Radio 4’s Today programme. Sands will replace Jamie Angus, who was recently appointed deputy director of the BBC World Service. She will leave the Evening Standard later this year and until then will remain in post as editor. A new editor will be appointed in due course, the publisher said. Sands held a number of posts at the Evening Standard in her early career, before joining the Daily Telegraph in 1996. In 2005 Sands became the first female editor of the Sunday Telegraph. However, she Read full story › Source: The Drum...

on Jan 30, 2017

By Natalie Mortimer Virgin Trains has awarded its above-the-line creative account to Anomaly following a competitive pitch process involving Grey, Lucky Generals and Y&R. Anomaly replaces Krow, which had worked with Virgin Trains since being appointed in 2013. The account covers creative for both its West and East Coast lines, the latter of which Virgin Trains was awarded control of last March. Unaffected by the pitch is Manning Gottlieb OMD, which handles Virgin Trains’ media planning and buying account, and TMW which oversees digital and CRM. Virgin Trains declined to comment on the appointment. Read full story › Source: The Drum...