Posts made in January, 2017

on Jan 30, 2017

By John Glenday Airbnb has followed in Google’s footsteps to become the latest technology firm to voice criticism of a 90-day travel ban imposed by the Trump administration in the US. Beyond moral and financial support the accommodation provider will offer free housing to any refugee or citizen who is barred from entering the country, sparking nationwide protests and international condemnation. Tweeting his rationale behind the offer CEO Brian Chesky said: “Not allowing countries or refugees into America is not right, and we must stand with those who are affected. “Open doors brings all of US together. Closing doors further Read full story › Source: The Drum...

on Jan 30, 2017

By Jennifer Faull Thomas Cook’s marketing boss of six months believes his attempt to better blend media planning and creative execution are predicated on how well he understands media rather than joining the throng of advertisers rushing to recruit a specialist. Despite a wave of advertisers – including Aribnb, P&G and most recently Tesco – hiring someone to the ‘chief media officer’ role, Thomas Cook’s new group marketing director Jamie Queen believes it’s a discipline that should remain within his remit. Like many travel brands, Thomas Cook invests heavily in digital with paid-search and more recently Facebook Read full story › Source: The Drum...

on Jan 30, 2017

By Adam Flomenbaum Twitter last week released research showing that two-thirds of superfans watch more than three hours of TV per day, and 60 percent of those fans tweet about what they’re watching. These superfans also tune into live TV broadcasts more than regular Twitter users. The research, conducted in partnership with Vizeum and Denstu Aegis Network, also found that social platforms like Twitter play a large role in how superfans watch TV; 61 percent of superfans use these platforms to share their thoughts after a show, 60 percent watch video clips, and 57 percent follow hashtags to see what others are saying. Social also Read full story › Source: The Drum...

on Jan 30, 2017

By Gillian West Welcome to The Drum Creative Works, in partnership with Workfront. As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our ‘Creative Work of the Week’. We’ve now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 6 February. For project information, credits and more click on the project to expand to full screen for credits and more. To Read full story › Source: The Drum...

on Jan 30, 2017

By Tony Connelly Nike chief executive Mark Parker has condemned Trump’s executive order banning arrivals from certain Muslim countries in an internal email to staff in which he said he was “moved” by Sir Mo Farah‘s “powerful statement”. Parker’s message called on staff to stand up for the brand’s values of celebrating diversity which he said were being threatened by the president’s decision to halt the entire US refugee programme and impose a 90-day travel ban for nationals from Iran, Iraq, Libya, Somalia, Sudan, Syria and Yemen. “Nike believes in a world where everyone celebrates the power of diversity,” said Parker. “Regardless Read full story › Source: The Drum...