By John McCarthy Ministry of Sound is on a commercial rush to recruit brand partners to help bolster its image in the eyes of younger listeners that perhaps might not know about the iconic club’s deep-rooted ties to dance music. The legacy brand has been around since 1993, generations of dance lovers have passed through its gates, but is pursuing a new growth strategy following the sale of Ministry of Sound Recordings to Sony Music last year. To do so, it has hired Andrew Akuffo to the newly created position of brand and events director, where he is taking the necessary steps to Read full story › Source: The Drum...
Read MoreBy John Glenday Google has created a $4m humanitarian fund to assist organisations offering support to immigrants after dramatically recalling its staff from overseas stations in an effort to circumvent a travel ban imposed by president Trump on seven Muslim-majority countries. This will be the largest sum of money ever awarded by the search giant to a humanitarian cause and will be distributed amongst four bodies; the American Civil Liberties Union (ACLU), Immigrant Legal Resource Center (ILRC), International Rescue Committee (IRC) and UN High Commissioner for Refugees / UN Refugee Agency (UNHR). Silicon Valley has been roundly critical of the immigration Read full story › Source: The Drum...
Read MoreBy Alexis Ng Instagram has emerged as a thriving social platform. With over 500 million users and 80 million daily photo uploads, it’s now one of the world’s largest mobile ad platforms. For marketers who want to achieve success in their Instagram ad campaigns, it’s going to take more than just getting your brands on the platform. As with all other social channels, consistent execution of best practices plays a big role in whether you succeed or fail. 1. Know the ad formats Although the opportunity to advertise on Instagram is still a relatively new concept, there’s already a range of formats available for marketers to Read full story › Source: The Drum...
Read MoreBy John Glenday Ogilvy & Mather chief executive John Seifert has named a new leadership team to implement his unification strategy for the business with the express aim of ‘returning the company to a single-branded, integrated enterprise’. This shake-up will commence in the US where separate units such as OgilvyOne and Ogilvy Public Relations will be brought under one banner, having previously published separate profit and loss accounts within the Ogilvy & Mather family. Their respective heads, Brian Fetherstonhaugh and Stuart Smith, will now report directly to Ogilvy’s New York chief executive Lou Aversano, who has been promoted to Read full story › Source: The Drum...
Read MoreBy John Glenday A cross party group of MPs have been tasked with exploring the potential threat to democracy instilled by the propagation of ‘fake news‘ articles online amidst alarm at claims voters were swayed in the recent US election by articles promoting falsehoods shared on social media. The Culture, Media and Sport Committee will investigate where such propaganda emanates from, how it spreads online and how it might influence real world politics. Committee chair Damian Collins warned that the spread of fabricated news articles is “a threat to democracy and undermines confidence in the media in general”. Collins added: “Just as Read full story › Source: The Drum...
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