By Kerry Meakins Agency-land. A place where competing to have the cutest office dog or owning a slide in your office is the norm. Getting noticed by clients is becoming increasingly challenging in the industry, and agencies are extremely competitive when looking for a point of difference. This meaning, even if you are a large and established agency, you might not be well-known among the masses. You may have your own beer brand, and a social calendar that would out-do Kim Kardashian – but is this what clients are really looking for when hunting for their next agency partner? Ultimately, it is an agencies Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Budweiser will use the weighty medium of the Super Bowl to kick off a year-long campaign that celebrates the idea of the American Dream, beginning with a cinematic spot that tells the story of Adolphus Busch, the immigrant co founder of parent company Anheuser-Busch. The spot named ‘Born the Hard Way’ and created by Anomaly, tells the story of Budweiser’s origin, and follows Busch as he makes the journey from Germany to the US to follow his dreams against the odds. Vice president of Budweiser, Ricardo Marques said of the campaign: “This commercial shows the start Read full story › Source: The Drum...
Read MoreBy Minda Smiley Ahead of Super Bowl 51, The Drum has asked some of the industry’s most influential people to reflect on their favorite Super Bowl ad of all time and discuss why it stands out to them. We’ve also asked them to give their thoughts on whether they think social media has helped or hurt the effectiveness of the coveted Super Bowl spot. Over the past few years, many brands have chosen to leverage the power of social media by teasing or releasing their Super Bowl spots online days before the game in hopes of garnering additional buzz and maximizing reach – Read full story › Source: The Drum...
Read MoreBy John McCarthy Online UK supermarket Ocado has lifted the lid on an automated robotic hand that it is working on with Disney and EU universities that could one day change how its warehouses are operated. While its common knowledge that retailers, most prominently perhaps Amazon, are looking to streamline their processes with automation, the robotic hand on show is the first major example of Ocado utilising tech to shake up the market in such a way. The device can handle fruit and veg, with the developers having to code a grip that is both firm yet restrained enough not to damage Read full story › Source: The Drum...
Read MoreBy Kyle O'Brien Healthy pre-made food retailer Snap Kitchen, based in Austin, Texas, has chosen Supermoon, of Santa Monica, California, as its first agency of record. Tressie Lieberman Loading… Supermoon, which specializes in young brands, will be managing brand strategy and digital, video, out-of-home advertising and experiential creative execution for Snap Kitchen’s 45 locations across Austin, Houston, Dallas, Philadelphia, Chicago and Washington DC. Snap Kitchen is led by chief marketing officer Tressie Lieberman, formerly the architect of Taco Bell’s social strategy. She led the chain’s digital and on-demand business, as well as its digital experience and social engagement. Read full story › Source: The Drum...
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