By Seb Joseph Alistair and Jonny Brownlee might begrudge being famous for a brotherly moment they both would rather forget but the two realise the fame it has brought them can propel their niche sport to a bigger audience. The triathletes shot to international acclaim when Alistair helped an exhausted Jonny over the finish line at the Triathlon World Series in Cozumel. It took barely a few hours for the image of the brothers in arms to become a sport classic, sparking news reports, shares and messages of support for the pair. Yet for all the praise heaped on the athletes, neither is comfortable with Read full story › Source: The Drum...
Read MoreBy Tony Connelly With this year’s Super Bowl in Houston, Texas just days away Skittles decided to send former NFL player and brand enthusiast Marshawn Lynch to Houston, Scotland to discuss the big game with locals. The ad shows the former Seahawks running back riding a BMX bike with a bag full of Skittles attached to the handlebars through the small village in the central lowlands of Scotland. Lynch’s interactions with the locals and his reaction to the clash of cultures makes for comical viewing as he learns about the traditions and history of the region. During his playing days, Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow Channel 4‘s online streaming service Walter Presents, launched one year ago as a way to introduce foreign-language drama to a UK audience, is set to expand into the US in March, marking the first time the broadcaster will attach a price tag to its service. Dubbed the ‘Netflix of international drama’, the streaming service launched in January 2016 on Channel 4’s on-demand service All4. The service is fronted by Walter Iuzzolino, an Italian former television producer, who curates the collection of foreign-language drama. All of the shows Iuzzolino reviews are available to watch free of charge on the Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Nut brand Planters is set to appear on UK screens for the first time ever in a campaign that aims to demonstrate that it is a versatile and healthy snack. Starring brand ambassador Mr Peanut, the £2.5m campaign carries the strapline line ‘Deliciously Nut-tricious and includes a 30-second TV ad that features a selection of scenarios that Planters’ range of nuts can be enjoyed in. It also shows Mr Peanut, which recently had its 100th birthday, with a number of other fruit and nut characters. The campaign comes on the back of £1m retail sales of Planters since it launched Read full story › Source: The Drum...
Read MoreBy Lisa Lacy The Interactive Advertising Bureau (IAB) and the Japan Interactive Advertising Association (JIAA) said JIAA will become the 43rd national IAB licensee known as IAB Japan. Led by JIAA Chairperson Yoshio Takada, the organization will work with the IAB to “drive common goals, promote global standards and guidelines, create better ads and improve consumer experience and advance social trust and the industry’s interests in the Japanese marketplace,” a press release stated. The IAB said its collaboration with JIAA began in 2014 with the IAB hosting webinars and learning tours for Japanese executives in New York, covering issues like policy, privacy, measurement, Read full story › Source: The Drum...
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