Posts made in January, 2017

on Jan 31, 2017

By John McCarthy Unilever brand Dove is making light of the new White House administration’s freshly minted catchphrase, ‘alternative facts’, in a print campaign that sees the brand tell obvious lies, all in the spirit of satire. The company ran the ads pictured in the UK press over the weekend just as the supposed ‘Muslim ban’ imposed by Donald Trump was experiencing a considerable backlash from brands. Ogilvy London created the ads, with claims such as ‘New Dove antiperspirant increases your IQ by 40 points’, mocking the administrations sweeping contempt of the free press. The brand of Read full story › Source: The Drum...

on Jan 31, 2017

By Tony Connelly Canterbury has kicked off its marketing for the Six Nations with a hidden video ad capturing fans attempts to protect England captain Dylan Hartley’s rugby shirt. The four-minute ad shows a select number of fans, who were randomly chosen in a prize draw after purchasing the Canterbury England Rugby alternate shirt, meeting their hero in the lobby of the London Marriott Hotel Twickenham. In each scenario, Hartley greets the fans before receiving a phone call requiring him to briefly depart which results in the fans being asked to look after the match shirt he is carrying. Hidden cameras placed Read full story › Source: The Drum...

on Jan 31, 2017

By Rebecca Stewart Starbucks has unveiled a Siri-style personal assistant that allows users to order coffee via their iPhones or Amazon’s Alexa platform. The voice-activated ‘barista’ (as seen in the video above) has been baked into the coffee chain’s existing iOS app to make it easier for customers to get their caffeine fix. For now, the feature is an extension of the brand’s My Starbucks service which allows coffee lovers to order and pay before arriving at their store. Select customers can now order “on command” telling the barista what they want without having to type. A special re-order skill has also been Read full story › Source: The Drum...

on Jan 31, 2017

By John McCarthy In the UK, Spotify has cemented numerous Branded Moments partnerships in the Chill, Dinner, Focus, Party, Sleep, and Workout sectors. The music streaming company claims that its average cross-platform user spends 148 minutes per day using Spotify, and it is opening these categories, tied to emotion and select activity, to brands. Danone Light & Free is the latest brand to get on board having secured the ‘Chill’ moment in a year-long partnership that commences 1 February, the first brand to get involved with this particular moment, but not the last, as Bose will also promote its Read full story › Source: The Drum...

on Jan 31, 2017

By Marcie MacLellan It’s undeniable that UK creativity should be boasted about on a global scale, and The Drum Network’s Create Britain platform provides the perfect soapbox. Frank & Lively proudly partners with The Drum from Frank & Lively on Vimeo. The moment my plane touched down in London was the moment I knew I’d never leave. Six months later, I moved my Canadian agency across the pond. Ten years later, I’m still here. London can do that to a person. The capital is a magnet for Read full story › Source: The Drum...