Posts made in January, 2017

on Jan 31, 2017

By Natalie Mortimer Abercrombie & Fitch‘s underwear brand Gilly Hicks is to make a comeback in Hollister stores four years after it closed the doors on its bricks and mortar stores. The Australian-style underwear brand, which launched in 2007, struggled to resonate with young consumers and Abercrombie was forced to shut down its 23 global stores after suffering disappointing results. However, with underwear brands such Aerie gaining pace with younger consumers, Hollister is hoping to revive the brand. “We recognised an opportunity to redefine the Gilly Hicks brand, and we know our Hollister customer will enjoy another destination for fun and cozy bras, undies Read full story › Source: The Drum...

on Jan 31, 2017

By Rebecca Stewart Air Canada’s latest ad invites viewers to ‘meet one of Canada’s newest families,’ showcasing how the airline helped reunite a family of Syrian refugees who hadn’t seen each other for decades. The emotive film introduces a family of nine who after 18 months in a Turkish refugee camp have made it to Montreal. The brand helped bring them together with their relatives in snowy Victoria, some of whom were seeing one another for the first time in 35 years. The ad is part of a wider ‘Fly the Flag’ campaign from J. Walter Thompson Canada for the travel firm, which Read full story › Source: The Drum...

on Jan 31, 2017

By Gillian West Disney has revealed the final trailer for its highly-anticipated live action remake of Beauty and the Beast. Playing homage to the classic 1991 animation, the trailer begins in Belle’s ‘provincial’ hometown and ends with clips from the film’s memorable ballroom scene. Ariana Grande and John Legend take on the film’s title track, made famous by Celine Dion and Peabo Bryson back in the early 90s. Set for release on Friday 17 March, the live action remake features Emma Watson as Belle with Ewan McGregor, Sir Ian McKellan and Emma Thompson voicing the castle’s enchanted staff. The first trailer for the film – released Read full story › Source: The Drum...

on Jan 31, 2017

By Jessica Goodfellow Channel 4 plans to invest between £20m to £40m in startups over the next two years in the belief that the best way to capture future advertising budgets is to target those companies that will be spending them. To keep new business keen in what is one of the oldest advertising mediums around, the broadcaster set up a commercial growth fund 18 months ago, offering fast-growing startups access to advertising inventory in exchange for equity stakes or revenue share arrangements. In that time it has done ten deals with startups valued between £10m to £50m, in sectors ranging Read full story › Source: The Drum...

on Jan 31, 2017

By John McCarthy On Friday 28 January, president Donald Trump implemented a 120 day ban on people traveling to the US from Iran, Iraq, Libya, Somalia, Sudan, Syria and Yemen. More than a dozen of the world’s biggest brands and start-ups stood against Potus, each grabbing headlines criticizing the act. And this is likely just the beginning. To that end, The Drum will continue to highlight the most actionable work from brands, leaders and agencies, some of which will be directed at the administration currently occupying the White House, all in the spirit of ensuring that all are held to account. This all <a target=_blank Read full story › Source: The Drum...