Posts made in February, 2017

on Feb 27, 2017

By Katie Deighton Monday at Mobile World Congress has come and gone, but catch up on everything you missed in Monday’s video round up. Find out… The details of Telefonica’s “brain” – the organisation’s first digital personal assistant, Aura How Olay are asking customers to send in a selfie to identify skin types What happened when the Drum caught up with Rainbow’s – formerly Shine’s – chief revenue officer And what the trade show’s attendees really think about the re-release of the Nokia 3310 Keep up to date with all the latest stories from MWC here. Read full story › Source: The Drum...

on Feb 27, 2017

By Tony Connelly Video game live streaming site Twitch has announced that it will begin selling games on the platform, a move which is likely to please developers who will benefit from the site’s social community and high levels of engagement. The Amazon-owned company has confirmed that games will go on sale this spring and has lined up an array of triple A developers and indie publishers. The launch includes the likes of Ubisoft, Telltale Games, Digital Extremes, Paradox Interactive, Hi-Rez Studios, Trion Worlds, tinyBuild, Vlambeer, and more. Ubisoft’s vice president of digital publishing, Chris Early, told TechCrunch that the support Read full story › Source: The Drum...

on Feb 27, 2017

By Ayesha Salim The Drum has partnered with IBM iX to create a series of films during Mobile World Congress (MWC) exploring how mobile is driving disruption across businesses. On the first day of the show, The Drum talked to IBM iX, digital agency Aperto, and Panasonic to discuss how they are leveraging mobile technologies to digitally reinvent their business models for the future. At IBM iX, Matt Candy, vice president and European leader spoke about the massive disruption going on in industries and why now is the best time for creators and developers to take advantage of the digital transformation Read full story › Source: The Drum...

on Feb 27, 2017

By Kyle O'Brien Director Alma Har’el, who launched the #FreeTheBid movement to get more women directors included on bids, has unveiled a vivid new short film exploring the emotion of scent. “JellyWolf” is an eight-minute film for the Fifth Sense, a digital platform from i-D and Chanel that explores the emotion of scent and the way it inspires female creativity. The film stars actresses Kiersey Clemons (known for her role in Dope, produced by Pharrell Williams, as well as her recurring role as Bianca in Transparent) and Lisa Bonet (Cosby Show, Angel Heart, High Fidelity) in a magical, fantastic and surreal Read full story › Source: The Drum...

on Feb 27, 2017

By Abi Roman The 86th Academy Awards ended in calamity when Faye Dunaway mistakenly announced that ‘La La Land’ had won the Best Picture award. Gemma Cutting, head of client management at PromoVeritas, looks into the fiasco and how it could have been avoided. At last night’s Oscars, 80-year-old Warren Beatty pulled a white card from a red envelope before hesitantly announcing “And the Academy Award…for best picture…” He then halted before allowing co-presenter Faye Dunaway to take charge and announce ‘La La Land’ as the winner. It was three minutes into the emotional acceptance speeches from the creators of the musical Read full story › Source: The Drum...