By Laurie Fullerton Among the recent technological innovations, like smartglasses, that have the potential to penetrate to the mainstream in the consumer and commercial segments, currently augmented reality (AR) and virtual reality (VR) headsets are poised to reach $117.40bn in sales by 2022 according to a research published by Markets and Markets. With factors contributing to the growth of the industry like higher adoption rates of smartphones enabled with AR devices and increasing interest from the retail and e-commerce sectors, the VR market is expected to reach $33.90bn by 2022. The AR market in particular, is affected by Read full story › Source: The Drum...
Read MoreBy Laurie Fullerton Among the recent technological innovations, like smartglasses, that have the potential to penetrate to the mainstream in the consumer and commercial segments, currently augmented reality (AR) and virtual reality (VR) headsets are poised to reach $117.40bn in sales by 2022 according to a research published by Markets and Markets. With factors contributing to the growth of the industry like higher adoption rates of smartphones enabled with AR devices and increasing interest from the retail and e-commerce sectors, the VR market is expected to reach $33.90bn by 2022. The AR market in particular, is affected by Read full story › Source: The Drum...
Read MoreBy John McCarthy Mastercard was playing with fire when it rebranded for the first time in decades almost six months ago, a move which saw it confidently trim back its logo in an attempt to modernise its appeal to reflect an increasingly digitised, cashless society. Following an appearance at Mobile World Congress, Raja Rajamannar, chief marketing officer of Mastercard, reflected on the rebrand with The Drum, which rolled out back in June 2016. At the time, the company revealed a bold, minimalist design that leveraged decades of brand recognition, built on the foundations laid by two years of Read full story › Source: The Drum...
Read MoreBy Natalie Mortimer Waterstones has begun “acting as an independent” with the recent opening of three new stores, none of which carry the book seller’s brand name. The stores in the towns of Rye, Southwold and Harpenden bear different names, such as ‘Southwold Books’ with the only hint that they are owned by the chain appearing in the form of handwritten notice. The move has caused disgruntlement among some locals who believe Waterstones is hiding behind the guise of being an independent store to avoid a backlash. Speaking on BBC Radio 4’s Today programme, managing director, James Daunt defended the decision and said that as Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow Lego has climbed up the ranks of the annual Consumer Superbrands listing for the third year running, second only to British Airways which has retained the number one slot for four consecutive years. The 22nd annual Consumer Superbrands listing has been compiled following a poll of 2,500 UK consumers who voted on over 1,500 leading brands. The public were asked to consider each brand in relation to their perceived quality, reliability and distinction – the three factors inherent in a Superbrand. Toymaker Lego has moved up one place from third to second in the public’s eye, its third year of Read full story › Source: The Drum...
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