By Jessica Davis Since trading evolved into the art of business, companies have fashioned their history and ethos into a story that customers can follow. Yet, while the rise of influencer marketing proves itself as a great way to market a product in the technological era, brands’ personality is getting left behind. We asked our Drum Network agency members,”as influencer marketing becomes a popular choice of promotion, the product becomes an accessory of the person in the spotlight. Should influencers be given creative freedom to advertise a product or does being the main feature write a better story for a brand?” Following on from <a target=_blank Read full story › Source: The Drum...
Read MoreBy Tony Connelly Mobile app usage in Europe is beginning to plateau and is expected to follow the US in a downward trend, according to a new Adobe insights report. Despite smartphone traffic in Europe more than doubling between 2014-16 new and repeat use of mobile apps is starting to slow with app installs declining by 5% during the period and the number of apps opened increasing only marginally by 4%. Adobe Digital Insights has forecast that Western European markets such as the UK and France will soon begin to mirror the more drastic declines seen in the US where mobile app installs are down Read full story › Source: The Drum...
Read MoreBy John McCarthy Not content with being top of the food chain on the App Store, Just Eat is embracing tech and startups to revolutionise how its consumers order their favourite cuisine. Speaking at MWC, the company’s chief technology officer, Fernando Fenton lifted the lid on its tech machinations, announcing a full push into voice interfaces that could help consumers casually submit an order without having to navigate menus or talk to another human being. It’s all part of the company’s push to “reduce friction” he claimed, and it will sync up with smart home devices like Amazon Echo and Google Home among Read full story › Source: The Drum...
Read MoreBy Tony Connelly Major League Soccer (MLS) side Columbus Crew have announced luxury carmaker Acura as their new shirt sponsor in what is reportedly the ‘the single largest annual business deal in the club’s history’. The deal will span the 2017, 2018 and 2019 MLS seasons and also sees Acura as Columbus Crews’ automotive partner. Acura will also have branding around the club’s Mapfre Stadium, including vehicle displays main scoreboard, exterior and pitch side advertising. “As the home for the development and production of the majority of Acura vehicles, Central Ohio is a very special and important region for the Acura brand and our Read full story › Source: The Drum...
Read MoreBy Tony Connelly Major League Soccer (MLS) side Columbus Crew have announced luxury carmaker Acura as their new shirt sponsor in what is reportedly the ‘the single largest annual business deal in the club’s history’. The deal will span the 2017, 2018 and 2019 MLS seasons and also sees Acura as Columbus Crews’ automotive partner. Acura will also have branding around the club’s Mapfre Stadium, including vehicle displays main scoreboard, exterior and pitch side advertising. “As the home for the development and production of the majority of Acura vehicles, Central Ohio is a very special and important region for the Acura brand and our Read full story › Source: The Drum...
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