By Tony Connelly Allianz has partnered with Formula E in a sponsorship agreement which will see the financial services company take on the naming rights to the eVillage entertainment areas at each race event. The deal builds on Allianz’s growing sports sponsorship portfolio and follows on from its recent partnership with The Drone Racing League. Continuing the tech focused approach, the company will operate the Allianz eVillage with Formula E to offer fans in attendance at the events a “fully immersive” experience. #Allianz becomes official partner of @FIAformulaE, supporting #sustainable #Motorsport with fully Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Snapchat’s charm offensive on advertisers isn’t slowing down, but despite this the app has remained uncluttered by influencer endorsements. As its parent company hurls toward an IPO will the platform become more populated with internet superstars or remain true to its ethos of authenticity? Influencers are used to getting special treatment from social networks, but if reports are to be believed then Snapchat isn’t playing ball. Murmurs of discontent in the influencer ranks first surfaced last year when the app removed the autoplay feature on its Stories format. The move left some digital stars having to explain to brands why Read full story › Source: The Drum...
Read MoreBy Laurie Fullerton With Netflix adding another 1.93m US subscribers in the last quarter alone, and expected to hit around 50m in the States by the spring, Howard Shimmel, chief research officer at Turner Broadcasting told Beet.TV that Netflix should address its blind spot and shed more light on viewing patterns to advertisers going forward. Because Netflix famously keeps viewing data to itself but also uses it to customize its commissioning and procurement patterns for more shows, Shimmel notes the company needs a greater degree of transparency for its advertisers. Shimmel wants to understand the Netflix audience a whole lot Read full story › Source: The Drum...
Read More"Our society has evolved a lot less than we would like to think" Miriam Wright, senior marketing manager for Dolby Labs
By Adrian Walcott In the marketing sector there has been little escaping the growing need to create a diverse workforce that reflects society. As part of this drive, BAME 20/20: Meet the Changemakers was created in order to shine a light on those from ethnic minority backgrounds succeeding in business. #BAME20/20 is a ground-breaking and inclusive social enterprise initiative co-founded by Amanda Fone (founder & CEO, f1 recruitment and f1 search) and Adrian Walcott (founder & MD of Brands with Values), as a force and catalyst for change. It aims to attract and retain BAME talent into the MMC sectors as Read full story › Source: The Drum...
Read MoreBy Manita Dosanjh Columbia University is the oldest university in New York, and the fifth oldest institution for higher education in the United States. Its School of Professional Studies offers 14 master’s degree programs across a range of disciplines, and social media is a big part of connecting with new students, nurturing the alumni network and keeping the various programs aligned in their communications strategy. But how can you bring social media to the forefront of communications in an institution that was founded in 1754? And how do you help entire faculties get comfortable with using social media as part of their everyday routine? Read full story › Source: The Drum...
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