By Tony Connelly Last night’s mishap at the Oscars, which initially awarded the Best Picture to La La Land before revealing Moonlight as the winner, sparked over 60,000 social mentions in one minute and caused sentiment around the event’s conversation to shift in a negative direction. The mix up around the Best Picture announcement has emerged as defining moment for the 89th Academy Awards and across social the incident became the one extreme peak in a relatively even online discussion. Loading… According to data from Brandwatch, mentions of both La La Land and Moonlight skyrocketed at Read full story › Source: The Drum...
Read MoreBy Tony Connelly Last night’s mishap at the Oscars, which initially awarded the Best Picture to La La Land before revealing Moonlight as the winner, sparked over 60,000 social mentions in one minute and caused sentiment around the event’s conversation to shift in a negative direction. The mix up around the Best Picture announcement has emerged as defining moment for the 89th Academy Awards and across social the incident became the one extreme peak in a relatively even online discussion. Loading… According to data from Brandwatch, mentions of both La La Land and Moonlight skyrocketed at Read full story › Source: The Drum...
Read MoreHigh-end editorial content deemed more 'memorable' and 'engaging' than news feeds, Teads study suggests
By Laurie Fullerton Through a recent neuro- scientific study of the impact of editorial articles on memory, outstream video company Teads estimates that 16% of those surveyed found high-end editorial or premium content is more personally relevant, or engaging, than social news feeds. The study suggests that professionally written articles are 18% more memorable than social news feed, and 8% more impactful on memory. The study also found that video ads with relevant content perform better in eight out of ten online ads when measured by ‘detailed memory encoding’ – a key metric for ad impact. As the key performance Read full story › Source: The Drum...
Read MoreBy Rebecca Stewart Nokia’s modern spin on its classic 3310 model has helped up the brand’s value by 62% according to a list of the most valuable telecoms brands compiled by Brand Finance. The annual research values some of the biggest advertisers in the world by determining their power based on factors such as marketing investment, loyalty and corporate reputation. While AT&T has overtaken Verizon to become the world’s most valuable telecoms brand, Nokia’s brand value has climbed by almost two thirds to reach $4.9bn on the back of newfound momentum following the revival of the 3310. Each brand listed is given Read full story › Source: The Drum...
Read MoreBy Jessica Goodfellow Three-quarters of the British population use a connected device while watching TV, this number rising to 93% in the under 25 age range, according to a new report from Google that highlights the rise of smartphone adoption. The Google Consumer Barometer Report, a five-year study that includes 625 thousand interviews with consumers around the world, finds that in the UK three in four people now use a smartphone, a number that has nearly doubled in five years. The average Briton uses 3.3 internet-connected devices. The proportion of daily internet users has increased from 56% in 2012 Read full story › Source: The Drum...
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