Posts made in March, 2017

on Mar 29, 2017

By John Glenday While it is known that prime minister Theresa May and first minister Nicola Sturgeon don’t see eye-to-eye on any important issues of state it appears that this divergence extends to the wildly differing views expressed by both politicians on the tone of press coverage of their recent Glasgow tête-à-tête. Wading into the sexism storm, May believes the Daily Mail hasn’t put a foot wrong in penning its much commented headline, while her Holyrood counterpart believes the right-wing bible doesn’t have a leg to stand on. In a front-page editorial discussing the meeting the Daily Mail ignored Read full story › Source: The Drum...

on Mar 29, 2017

By Solomon Rogers The below is written by Solomon Rogers, Founder & CEO, REWIND, and is part of Found Remote’s MIPTV 2017 preview series. Found Remote will again be at MIPTV with Applicaster (come say hi at the booth: Palais R7.J15). We’re on the cusp of a tectonic shift VR is not the death of TV and film. It’s a separate, stand-alone medium that will add more choice and variety for consumers in the world of entertainment. VR is truly transportive and allows the user to really feel like that are in another time, another place. Storytellers are no Read full story › Source: The Drum...

on Mar 29, 2017

By Benjamin Cher Singapore ‘line of business’ (LOB) leaders are expecting digital technologies and priority on technology-related skills as necessary for the future according to a Fujitsu report. The report surveyed 500 Singapore business leaders in marketing, human resource, finance and operations on their views on digital and how it will impact their work. Marketing leaders in Singapore cite serving customers better (49%) as impetus for going digital. Marketers expect real-time access to data and digital technology will help achieve their goals according to the report. Other challenges and critical trends for marketers in Singapore are co-innovation with customer or partners (30%) and digital business Read full story › Source: The Drum...

on Mar 29, 2017

By John Glenday The Daily Show, a US political discussion programme, has made headlines of its own after declaring its intent to establish a Donald Trump memorial library in New York where it will compile a physical library of the president’s rambling Twitter musings. Described as a ‘meticulously curated’ store details remain thin on precisely what form the collection might take but show producers promise ‘a fully interactive and hands-on experience for hands of all sizes’ – suggesting that Trump supporters are not the target market. Irrespective of whether the tweets are stored on paper or microfilm the library Read full story › Source: The Drum...

on Mar 29, 2017

By Rebecca Stewart Argos has been cautioned by the Advertising Standards Authority (ASA) for failing to predict and meet demand during a promotion it was running on a PlayStation 4 bundle. The retailer received two complains about two ads – a YouTube pre-roll and a web page about two bundles which clocked in at £149.99 and £299.99 respectively. The shoppers challenged the brand because they were told the consoles were out of stock when they tried to purchase them on 29 September last year, the same day they viewed the ads. Argos supplied the watchdog with spreadsheet showing Read full story › Source: The Drum...