Posts made in March, 2017

on Mar 29, 2017

By John Glenday Twitter is seeking to generate some much needed advertising dollars by selling pre-roll ads on Periscope, its live-stream video service. The micro-blogging platform is hoping that users will be happy to sit through a commercial before they can view their desired video, a format which will extend to non-live content hosted on Twitter as well. To streamline implementation Twitter is repurposing its existing pre-roll video ad system run under its Amplify system for the task, which content creators receive around 70% of ad revenues generated, with Twitter taking a 30% cut. The Periscope implementation will operate along Read full story › Source: The Drum...

on Mar 29, 2017

By Benjamin Cher BBC Worldwide announced a partnership with Cignal TV to launch BBC Earth and BBC World News in Philippines. Cignal TV, a subscription-based direct-to-home satellite television service provider, will be launching BBC Earth in HD for the first time in the Philippines. BBC Earth and BBC World News will launch on 1 April 2017 to the provider’s 1.6 million viewers. This move follows BBC’s launch of the BBC Player in Malaysia, as the Beeb continues its Asia rollout. “We are very excited that two highly rated channels from the BBC will now be available to Cignal’s 1.6 million pay TV Read full story › Source: The Drum...

on Mar 29, 2017

By Charlotte McEleny In a world with complex marketing challenges, increasing change and shifting budgets, BBDO Asia chairman and CEO Jean-Paul Burge, believes that focusing on the “magic” can help protect the business of creativity and ideas. Speaking to The Drum during Adfest in Thailand last week, Burge said that agencies needed to be both a factory and a magic maker, but the starting point was what separated success. “An advertising agency has to create magic, which is great work. We also create a factory that delivers that and all of us do the same thing, all the networks are doing those two Read full story › Source: The Drum...

on Mar 29, 2017

By Danielle Long Tencent has bought a 5% stake in Tesla, making it one of the company’s biggest shareholders. The Chinese internet giant Tencent Holdings bought more than 8 million shares in the electric-car company, worth $1.8 billion. The move makes Tencent the fifth largest shareholder in the company. Chief executive Elon Musk remains the largest shareholder with 21% of the company. The news led to an increase in Tesla’s share price, which rose 2.3% following the announcement. Tencent’s share price also gained 0.8% in Hong Kong. Last week, Tencent reported a record year for revenues in 2016, which grew 48% to RMB151.9 billion Read full story › Source: The Drum...

on Mar 29, 2017

By Katie Deighton Every creative director’s nightmares comes true with Ad Breakers, the show where ECDs are invited to toast or roast the latest ads. This week it’s the turn of Anna Carpen from 18 Feet & Rising and Nicola Roberts from Bray Leino. The pair were given new TV spots from Deliveroo, Yves Saint Laurent Beaté and the AA Charitable Trust to analyse and score out of 10. Did the ads come up victorious or take a beating? Watch the video above to find out. Read full story › Source: The Drum...