Adtech outfit openX has announced a management shakeup, with the appointment of Dominic Trigg as vice president, EMEA, plus the promotion of Richard Kidd to commercial director of Germany and vice president and business development, EMEA, in awn overhaul that sees the exit of former UK managing director Andrew Buckman. OpenX claims the move is reflective of its strategy to “align by function” in an overhaul that will see its European operations reflect those in its US base, with Kidd reporting to the outfit’s chief revenue officer Jason Fairchild, and with Kidd tasked with the responsibility for accelerating OpenX’s reach Read full story › Source: The Drum...
Read MoreBy Danielle Long Amnet, plans to develop AI-powered advertising products following a strategic partnership deal with Chinese information technology company iFlytek. The deal will see the two companies collaborate to develop advanced programmatic technology, involving big data and artificial intelligence, in a bid to drive better performance and deeper intelligence for advertisers. Amnet will have access to iFlytek’s expertise in machine learning, voice recognition and big data analytics, while iFlytek aims to use the deal to expand its services beyond AI technology to incorporate data-driven advertising. iFlytek, which was founded in 1999, is one of China’s leading tech companies specialising in intelligent speech and Read full story › Source: The Drum...
Read MoreBy Danielle Long Tom Doctoroff, the former Asia-Pacific CEO at J. Walter Thompson, has joined global brand and marketing consultancy Prophet as senior partner. Doctoroff, who brings two decades of experience working with brands in Asia, will split his time between Prophet’s US and China offices. He will help Asian companies and multinational brands to operate and grow in Asian markets. His appointment will also help accelerate Prophet’s growth in Asia by adding to the consultancy’s expertise in helping foreign brands enter the Chinese market as well as working with Chinese brands that are transitioning into the international market. Prophet said in a statement: “Doctoroff’s unique Read full story › Source: The Drum...
Read MoreCustomer, product, brand and employee experience are the bedrock of experience-led business, says Qualtrics exec
By Benjamin Cher In this day and age of the ever-complaining customer with a megaphone of social media, managing customer experience has become an imperative for brands. Beyond that, there is a direct correlation with customer experience and revenue, and brands want satisfied customers who will buy more of their products and be an advocate, notes Bill McMurray, managing director, Asia Pacific and Japan, Qualtrics. Customer experience management thus encompasses four vital statistics of customer experience, product experience, brand experience and employee experience, according to McMurray. “Where employee experience is different is the measure of satisfaction of your employees, how engaged they are in helping make Read full story › Source: The Drum...
Read MoreBy Lisa Lacy As more households adopt devices like Amazon Echo and Google Home, we move closer to the Smart Home Era, or an age in which we live surrounded by connected devices that optimize themselves – and arguably our lives. But we’re not quite there yet. In fact, it could be argued voice technology and digital assistants are what are actually picking up steam and connected in-home devices remain the purview of early adopters and aren’t exactly top of mind for the average consumer. At least not yet, as it could soon change with the news this week home furnishings brand Read full story › Source: The Drum...
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