Posts made in March, 2017

on Mar 28, 2017

By Kyle O'Brien Attracting more black women to advertising is something that the industry says it strives to do, but the numbers still don’t match the desired trend. At Their Truth: The Summit on Black Women in Advertising, Marketing and Media on Monday (March 27) evening at the Paley Center in New York City, co-hosted by IPG and the Advertising Club of New York, a varied view of what it’s like to be a black woman in the industry showed that the reality is one that takes determination, confidence and persistence, plus a good mentor to climb the Read full story › Source: The Drum...

on Mar 28, 2017

By Lisa Lacy Dunkin’ Donuts is the debut partner with Waze to launch a service that lets consumers order from within the real-time, crowdsourced traffic and navigation app, a move it hopes will further brand loyalty. The service, name Order Ahead, lets Waze users place orders prior to hitting the road – with additional brand options to come, according to Jordan Grossman, head of business partnerships in North America at Waze. As of March 28, the more than 6 million members of Dunkin’ Donuts’ DD Perks rewards program can order coffee, donuts, breakfast sandwiches and the like by searching for Dunkin’ Donuts within Read full story › Source: The Drum...

on Mar 28, 2017

By Laurie Fullerton Digital marketers remain the highest in demand in 2017, with advertising and content ranking as the highest among digital marketing needs, according to a recent report on 2017 marketing trends which reports a need for marketing talent that exceeds the supply with mid-level marketers most in demand. The study polled over 300 directors, vice presidents, C-level marketing executives, as well as hiring managers. Focusing on the issues and trends that are important to the careers of those in the marketing departments, the report concludes that hiring numbers are at times inconsistent across marketing functions as Read full story › Source: The Drum...

on Mar 28, 2017

By Rebecca Stewart Pinterest is rolling out Promoted App Pins, a new format which will allow advertisers to purchase app-install ads within its walls. The move will let iOS users download apps to their device without leaving Pinterest, with the visual bookmarking platform has been testing the feature with the likes of Glu Mobile, Stash and Ibotta since July. Promoted App Pins were announced earlier today (28 March) in a blog post, with the feature now available to all marketers via the platform’s self-serve platform and via its API partners. Mike Bidgoli, head of new ad products at Pinterest as said more Read full story › Source: The Drum...

on Mar 28, 2017

By Tony Connelly The England and Wales Cricket Board (ECB) has begun talks with social media platforms as well as an array of free-to-air and paid broadcasters over the rights to its new Twenty20 tournament. Tom Harrison, the chief executive of the ECB confirmed the new competition earlier this week, promising that it would help will “future proof” the sport and engage a generation of children. It will feature eight regional teams based at the biggest venues in the country and is scheduled to begin in 2020. Having gained the approval of all 18 first-class counties (the top cricket teams in the England) as Read full story › Source: The Drum...