Posts made in March, 2017

on Mar 28, 2017

By Lisa Lacy Legoland has launched what it calls a location-based GPS adventure for kids in order to keep the whole car happy on road trips to Legoland in Winter Haven, Florida this spring and summer – and beyond. The interactive theme park for kids developed the experience, Quest to Legoland, in conjunction with Google and marketing and ad agency VML. Intended for children ages 7 to 13, users enter their departure date and departure place within the map-based experience and choose a Legoland Minifigure theme for their journey, such as Pirate, Kingdom, Adventure or Beach. Read full story › Source: The Drum...

on Mar 28, 2017

By Joel Biswas In 2003, William Gibson famously noted: “The future is already here – it’s just unevenly distributed.” This rumination is particularly acute when we muse about the future of the financial services industry. Whither the banks? It’s a question that can induce glazed stares and exasperated exhalations among even the most evangelical proponents of disruptive innovation. Why? Because although the high water mark of the global financial services industry has long since passed and the case for urgent change seems irrefutable, the innovation agenda of the ‘big six’ continues to take shape slowly. And if it seems unsporting Read full story › Source: The Drum...

on Mar 28, 2017

By Danielle Gibson Tinder has announced plans to move from the palm of users’ hands to the desktop with a new website that lets would-be daters to view their match’s profile while messaging. Currently, Tinder is only available on smartphone and tablet devices but soon, users will be able to swipe from the comfort of their desktops if there are unable to access the company’s app. New and returning users can visit Tinder.com, log in through their Facebook accounts and swipe left or right like they would on the app. “Tinder is present in more than 190 countries, and we’ve created new connections in every single Read full story › Source: The Drum...

on Mar 28, 2017

By Danielle Gibson Tinder has announced plans to move online with a new website that allows users to view their match’s profile while messaging. Currently, Tinder is only available on smartphone and tablet devices but soon, users will be able to swipe from the comfort of their desktops if there are unable to access the company’s app. New and returning users can visit Tinder.com, log in through their Facebook accounts and swipe left or right like they would on the app. “Tinder is present in more than 190 countries, and we’ve created new connections in every single one of them,”said Brian Norgard, head of product and Read full story › Source: The Drum...

on Mar 28, 2017

By John McCarthy Tennent Caledonian has underlined its new range of premium ales with a projection stunt at Loch Katrine, north of Glasgow. The loch, where the brewer sources its water, will feed into the new range, the Outpost IPA, Double Hop and Hopscotch. The proposition, ‘to light up the beer scene’ is reinforced by the projection stunt that will see the legacy brand make a move against craft brewers in the region with its own line of products in the category. Caledonian packaging Loading… Wendy Espie, senior brand manager at Tennent’s, said: “Unveiling our new ‘Caledonia’ range by projecting Read full story › Source: The Drum...