Posts made in March, 2017

on Mar 28, 2017

By Laurie Fullerton The US Department of Commerce reports that increasing consumer comfort with shopping online is today a $400bn industry with a recent report by Astound Commerce suggesting that over the past 20 years the online shopping experience has gone from a game of guesswork and order taking to a standardized industry. The report analyzed two decades of change based on nearly 300 metrics studied across 100 top retailers. The research features trends that grew the most from market entry to today (50% or more growth). The report suggests that inventory management, customer reviews and personalized product recommendations are today Read full story › Source: The Drum...

on Mar 28, 2017

By Laurie Fullerton The US Department of Commerce reports that increasing consumer comfort with shopping online is today a $400bn industry with a recent report by Astound Commerce suggesting that over the past 20 years the online shopping experience has gone from a game of guesswork and order taking to a standardized industry. The report analyzed two decades of change based on nearly 300 metrics studied across 100 top retailers. The research features trends that grew the most from market entry to today (50% or more growth). The report suggests that inventory management, customer reviews and personalized product recommendations are Read full story › Source: The Drum...

on Mar 28, 2017

By Rebecca Stewart Facebook has rolled out a raft of new camera features for users and brands as it continues to edge closer to rival Snapchat. The social network will now allow users to add effects to images they are uploading to the site, as well as send disappearing photos and videos to friends and stitch together their content to share via a ‘Stories’ platform. The first of the features, dubbed Camera Effects, is similar to Snapchat Lenses and will let users adorn their selfies with interactive decals. Facebook has also announced it is partnering with brands to create stickers – or Read full story › Source: The Drum...

on Mar 28, 2017

By Simon Voysey The broadcast model of advertising is dead. Audiences, especially younger audiences, do not trust mainstream media outlets, Government, politicians, banks or big business and if brands are not careful, they will also fall into this growing bucket of institutions that have lost touch with their audiences. Young people are becoming increasingly disenfranchised. This is hardly groundbreaking news, but recent global events seem to be making matters much worse. The banking crisis, Brexit and Trump getting elected all typify the disconnect between generations Y and Z and the ‘establishment’. Add to this fake news and who could blame these young people for Read full story › Source: The Drum...

on Mar 28, 2017

By John McCarthy Mother London celebrated its namesake holiday, Mother’s Day, on Sunday (26 March) by installing a large breast upon its office in one of the adworld’s weirder out of home executions. The activity was centred around the free-the-nipple movement; how there is still a stigma around breastfeeding in the UK. To tackle the issue, it latched a giant inflatable boob to its rooftop. The agency said: “This was our Mother’s Day project. A celebration of every woman’s right to decide how and where they feed their children without feeling guilty or embarrassed about their parenting choices.” It ran a hashtag with the Read full story › Source: The Drum...