Posts made in March, 2017

on Mar 28, 2017

By Danielle Gibson Paramount Pictures have partnered up with Perfect Corp to launch augmented reality (AR) app features that allow fans to look like characters from the upcoming Ghost In The Shell film. The new technology allows uses to interact with their feature film viewing experience through the use of their smartphone and YouCam apps. As part of the partnership, YouCam has created filters, frames and collages inspired by the film’s female characters. There are complete interactive beauty looks via YouCam Makeup for each character as well as branded photo frames which can be accessed through YouCam Perfect. The live animated AR filter, ‘Fun’, allows Read full story › Source: The Drum...

on Mar 28, 2017

By Naomi Taylor Awal, Kobalt’s streaming label for independent artists, today announced the release of its new streaming data and insights tool, the Awal app, available to all Awal members for download on iOS and Android devices. The Awal app offers independent artists a unique lens into their streaming performance across Apple Music and Spotify, including corresponding fan demographics, Awal-curated data-driven insights, and comprehensive royalty revenue. “What’s true today is that the opportunity for independent artists to make a living off streaming is growing. We want to speed that up,” said Willard Ahdritz, founder and chief executive officer of Kobalt. “The first step Read full story › Source: The Drum...

on Mar 28, 2017

By Laurie Fullerton Seattle-based software company Comcast Technology Solutions (CTS), known for its management of video content and digital distribution, has partnered with German-based Plazamedia, the company announced today. The collaboration will expand the media capabilities of Plazamedia in delivering video content to key broadcasters and content owners from play out to monetazation of the content. Plazamedia is an established content solution provider in production for media platforms, as well as one of the leading producers of sports TV in the German-speaking area. With the increased demand for IP-based productions, CTS capabilities are able to unify the broadcast and OTT workflow, Read full story › Source: The Drum...

on Mar 28, 2017

By John McCarthy The newly released Saban’s Power Rangers has taken movie product placement to a whole new level, centring the final act around an absurd skirmish at a Krispy Kreme. However, it does not seem to have ushered any badwill from viewers with many of the social media responses positive towards the partnership. Empire’s review said an “extended product placement for Krispy Kreme (deliberately) bags the biggest laughs of all,” meanwhile Vulture said “It is also, jaw-droppingly, one long Krispy Kreme commercial” adding “the Power Rangers product-placement game is strong.” Mic dubbed it one of the Read full story › Source: The Drum...

on Mar 28, 2017

By Jeri Smith When Coca-Cola’s global chief marketing officer Marcos de Quinto stated a few months ago that TV advertising is the best investment for brands, he showed a refreshing willingness to challenge the conventional wisdom. When de Quinto went one further and criticized his company’s history of digital spending, he outed himself as one of the rare voices of reason in the marketing industry. He was recently joined by Procter & Gamble chief brand officer Marc Pritchard, who made it clear he was tired of waiting for digital platforms to get their measurement act together. “We will vote with our dollars,” Read full story › Source: The Drum...