Posts made in March, 2017

on Mar 28, 2017

By Laurie Fullerton An analysis covering 22 digital marketing agencies has pegged MRM//McCann as a leader in Gartner Inc.’s annual “Magic Quadrant for Global Digital Marketing Agencies” report. The advisory company compiled its 2017 analysis based on an evaluation of 15 criteria that includes both vision and execution. Loading… Gartner Magic Quadrants are based on an exacting methodology where agencies stand out for their strategic services, including business strategy and digital business transformation skills. Further, those agencies who invest in creative talent and marketing technology and also invest their own research and development dollars to set Read full story › Source: The Drum...

on Mar 28, 2017

By John McCarthy Ride hailing app Lyft has taken to print advertising in a bid to differentiate itself from rival Uber – a company which has faced numerous recent scandals that Lyft is keen to distance itself from. The $69m valued startup Uber has been bashed as a result of chief executive Travis Kalanick’s ties to the Trump administration, it has suffered multiple sexual harassment accusations from former employees and was accused of stealing its self-driving tech, following which, its self-driving car reportedly ran a red light and caused a crash in Arizona. There’s more, all outlined by Read full story › Source: The Drum...

on Mar 28, 2017

By Lauren Ingram At Ad Week Europe I was lucky enough to attend a private lunch held at The Drum Arms for winners of The Drum’s 50 Under 30 list of women in digital. Calling it a private lunch suggests a slightly stuffy event, but as it was run by The Drum, it meant burgers, booze and provocative discussions. We had been invited in to meet our fellow winners, and talk about what we had got out of the award, and what we might be able to come together and achieve as a group of women in digital. The benefits for Read full story › Source: The Drum...

on Mar 28, 2017

By Tony Connelly Sky Sports has acquired the broadcast rights to the Star Sixes football tournament at the O2 which will see some of the game’s modern greats including Roberto Carlos, Robert Pirès and Steven Gerrard representing their country. Presented by Pitch International, in partnership with sports management agency Football Champions Tour, the six-a-side international football tournament will take place over four days with every game being shown live on Sky Sports. The tournament will consist of 12 teams: England, Italy, Brazil, Germany, Spain, France, Mexico, Scotland, Denmark, Nigeria, Portugal and China- and will take place between 13-15 July at the O2 in Read full story › Source: The Drum...

on Mar 28, 2017

By Jessica Goodfellow Bauer Media‘s online women’s brand The Debrief is experimenting with a new way to make money from audio with a podcast series that works to seamlessly transition into sponsored content from the Financial Services Compensation Scheme (FSCS). The series will be centred around life advice for The Debrief’s twentysomething female audience, covering such things as how to fix a broken heart and to how banish imposter syndrome, an open topic that can be easily aligned with money saving advice from the FSCS. It will then promote the free protection FSCS provides to consumers’ money in Read full story › Source: The Drum...