Posts made in March, 2017

on Mar 28, 2017

By Jessica Davis The Economist Group launched its first integrated marketing campaign featuring interactive 3D and virtual reality modeling in New York this month (March 27). The Inter/Sections campaign, conceptualised and created by The Economist Group, was designed to promote the new Porsche Panamera. Inter/Sections explores the power of two interconnecting ideas across the worlds of architecture, gastronomy, sport and motoring. A custom content destination gives readers an immersive and dynamic experience as they explore and engage with the Inter/Sections content, which includes 3D and virtual reality models of each intersection, four engaging films, 3D infographics and essays. It’s also Read full story › Source: The Drum...

on Mar 28, 2017

By Danielle Gibson Brecks has rebranded family breakfast cereal Honey Monster Puffs after reducing its sugar content down from ‘red’ to ‘amber’. Working in partnership with branding agency, Robot Food, a study into consumer trends followed by collaborative brand and product development workshops has lead to the cleaner, bolder and more confident logo featuring a contemporary new-look Honey Monster. The new packaging replaces the previous red logo with a softer yellow and white design and will be in stores from April. “Robot Food’s fantastic work has made Honey Monster Puffs relevant again,” said Gary Lewis, managing director at Brecks Brands. “Building on the decades-old Read full story › Source: The Drum...

on Mar 28, 2017

By Danielle Gibson Brecks has rebranded family breakfast cereal Honey Monster Puffs after reducing its sugar content down from ‘red’ to ‘amber’. Working in partnership with branding agency, Robot Food, a study into consumer trends followed by collaborative brand and product development workshops has lead to the cleaner, bolder and more confident logo featuring a contemporary new-look Honey Monster. The new packaging replaces the previous red logo with a softer yellow and white design and will be in stores from April. “Robot Food’s fantastic work has made Honey Monster Puffs relevant again,” said Gary Lewis, managing director at Brecks Brands. “Building on the decades-old Read full story › Source: The Drum...

on Mar 28, 2017

By Danielle Gibson This week’s top three tracks remain the same, but new entries from Iggy Pop, Rag‘n’bone Man, Sigma and Dillon Francis have pushed their way into the rankings. Entering at number eight this week is Iggy Pop’s ‘The Passenger’ which features in Volkswagen’s new campaign. The 30-second clip starts out with an orchestra performing a classical tune in black and white before changing to colour with Iggy’s track, showcasing the new Golf motor. Fresh in at nine is B&Q’s ‘Something New’ spot which is backed up by John Mark Nelson’s ‘Boy’. The ad takes the viewer though the trial of two Read full story › Source: The Drum...

on Mar 28, 2017

By Seb Joseph Customer acquisition may be vital to all businesses but it doesn’t let a marketer see who their customers are, which is why British Gas is pinning its push for more personalised campaigns on a strategy predicated on retention. The country’s largest utilities provider knows it can’t rely on tariffs and price cuts to woo new customers if its existing ones are going to leave. It’s tantamount to a never-ending game of whack-a-mole, where for every few hundred thousand customers it recruits in a year, more will leave (like the some 409,000 who quit the brand last year). People need more of Read full story › Source: The Drum...