By Jessica Goodfellow Too often in media brands fall into the trap of “paying lip-service to authenticity” instead of contributing to the gender solution, at a time when it’s fashionable to be a feminist without any notion of what the word means, or stands for. At play in the industry is a constant battle between brands that work to “break down stereotypes”, and those that “proliferate stereotypes are really damaging to society”, according to Katie White, the managing director of i-D, a magazine that celebrates identity regardless of gender. For all the rhetoric around diversity of late, question marks remain as to whether Read full story › Source: The Drum...
Read MoreBy Naomi Taylor Commissioned by London Advertising for its client Mandarin Oriental, ‘Our Fans’ is a massive collage the size of 38 double decker buses and features 100 of the world’s most famous faces. ‘Our Fans’ has been used to cover the face of the Mandarin Oriental Hyde Park, London, while the historic building undergoes a £165 million refurbishment. Inspired by Peter Blake’s iconic album cover for Sgt Pepper’s Lonely Hearts Club Band, the artwork has certainly proved to be a head turner, securing hundreds of media appearances across the globe and countless hits on social media as passers-by take selfies and Read full story › Source: The Drum...
Read MoreBy Danielle Gibson Amazon has delayed the opening of its cashier-less retail stores thanks to technical problems. Due to open to the public at the end of this month, after a trial version was launched in the US in December 2016, the futuristic Amazon Go store uses cameras, sensors and algorithms to track products taken from the shelves. Sticking with the innovative theme, there are no cashiers and customers simply leave the store with their purchases without opening their wallets, as items are charged directly to their Amazon accounts. However, the technology is reportedly having difficulties with the payment system, according Read full story › Source: The Drum...
Read MoreBy Guy Phillipson The love fest that is AdWeek Europe took place during a dramatic and tumultuous week, starting with Google apologising to brands who were affected by the brand safety issue on YouTube, and finishing with the far more serious terrorist atrocity in Westminster. That meant that Sadiq Kahn – a great catch for ESI on Thursday – obviously had to cancel. A sombre time to remember – this is only advertising. But the show must go on. And I have to say the 2017 edition of AWE was packed with genuinely useful sessions, and a lot of entertainment along Read full story › Source: The Drum...
Read MoreBy Seb Joseph The Guardian has started legal proceedings against adtech firm Rubicon Project after it allegedly failed to disclose fees earned from advertisers that appeared on the publisher’s site. The media owner confirmed today (28 March) that it had “commenced proceedings against Rubicon Project for the recovery of non-disclosed buyer fees in relation of Guardian inventory”. It declined to share any more detail on the move, citing legal reasons. It comes just months after the Guardian’s chief revenue officer Hamish Nicklin revealed that adtech outfits operating within the supply chain are taking up to 70% of advertisers’ money without being able to prove the Read full story › Source: The Drum...
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