By Tony Connelly Pan-Asian life insurer AIA group has announced David Beckham will become its new global ambassador. As part of the multi-year agreement the former Manchester United and Real Madrid footballer will feature in a series of advertising campaigns for the group’s wellness platform AIA Vitality. Beckham will also appear at several of AIA’s community and business events for its customers, agents, partners and employees. “Joining the AIA family was an easy decision for me,” said Beckham. “I am a passionate believer in the value of wellness and maintaining a healthy lifestyle and I share AIA’s commitment to encourage people to take charge Read full story › Source: The Drum...
Read MoreBy John McCarthy Cloud service GoDaddy is building upon its Super Bowl activity to further develop its character The Internet as it looks to position itself as the quintessential digital platform for all the niches and services needing web hosting. The company said The Internet’s Super Bowl slot culminated in its best-ever Sunday for attracting customers and as a result, it has commissioned eight short videos to further delve into the murky and bizarre history of the web and its meme culture. The series adopts the talk show format in which the Internet is interviewed as part of his soon-to-be-released autobiography, ‘My Read full story › Source: The Drum...
Read MoreBy John Glenday Facebook has hired veteran Apple engineer Michael Hillman as head of VR hardware within the social media giant’s Oculus division, a role that will see him tasked with drawing up a product roadmap for the immersive gadget. With a back catalogue including iconic products such as the iMac, Hillman is well placed to bring the niche product out of the bedrooms of technology geeks and into the arms of mass market consumers with Facebook desperate to sell its expensive gadgets to its user base of two billion. Its much vaunted Oculus Rift Read full story › Source: The Drum...
Read MoreBy Danielle Gibson Bugaboo is to launch its first global campaign created with partner agency 72andSunny Amsterdam at the end of March. The Dutch mobility brand has geared up to refresh its vision of flexibility which includes products designed to help people go places. ‘Move Freely’ will launch on 31 March with a 90-second film to key markets in the US, UK and ES with targeted pre-roll adverts on selected video-on-demand programs. The hero film was shot over three days in New York City and Toronto and follows the journeys of two metropolitan explorers in parallel as they make their way Read full story › Source: The Drum...
Read MoreBy Richard Draycott Graphic design consultancy Stocks Taylor Benson has acquired corporate communication specialist, Shine Design, in a bid to extend the agency’s offer and as part of an ambitious growth programme for the Leicester-based business. The acquisition also marks the opening of Stocks Taylor Benson’s new London studios based in Marylebone. The consultancy has developed an enviable roster of clients based a its traditional approach to strategy and creativity attracting a host of big-name clients including Canon, Virgin Trains and Jamie Oliver plus a number of other national and International brands. Shine Design has a similarly impressive array of major corporate clients including Royal Read full story › Source: The Drum...
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