By John Glenday Not content with powering the driverless car revolution at Tesla, developing a vacuum tube high speed transit system and firing rockets into space with SpaceX, visionary billionaire Elon Musk has set his sights on another sci-fi challenge – how to meld the minds of humans with advanced computers. Neuralink aims to marry putative developments in AI with our own brains in order to create a symbiotic consciousness formed from a fusion of software and biology. The idea is that, for people willing to have computers surgically implanted into their head, it Read full story › Source: The Drum...
Read MoreBy Samuel Stadler The below is written by Samuel Stadler (Marketing Director) and Kayla Hegedus (Industry Data Scientist) of Parrot Analytics and is part of Found Remote’s MIPTV 2017 preview series. Found Remote will again be at MIPTV with Applicaster (come say hi at the booth: Palais R7.J15). MIPTV 2017 Global Demand Report: North America The year 2016 was good for television. In the United States alone, over 400 scripted series aired, in addition to a myriad of unscripted and reality titles. Globally, the number of television titles must be many times more, though no Read full story › Source: The Drum...
Read MoreBy John McCarthy Pizza Hut has partnered with the Ibiza Rocks Hotel to tap into the Spanish island’s party culture, as the pizza brand looks to forge deeper ties with music fans. The company is looking to build upon PHR’s ‘Taste Freedom’ campaign with work from comms agency Tangerine. It will expand its footprint via in-resort work including a dedicated content hub, numerous experiential events, digital promotions, social media competitions, and tailored video created and shared by DJs and influencers. Sonya Mooney, digital campaigns manager at PHR, said: “This year we plan to take our new look, new menu and new vibe to Read full story › Source: The Drum...
Read MoreBy Tony Connelly The Open has agreed a media partnership with Manchester City as part of its ongoing efforts to leverage the global marketing reach of Premier League clubs and tap into the popularity of golf among football fans ahead of the 146th staging of the championship. The partnership will see both the Open and City deliver exclusive content across their digital portfolios in the build up to the tournament at Royal Birkdale this July. As part of the collaboration the Claret Jug tour will stop by Manchester City’s store within the stadium campus. The trophy will also be on display at Read full story › Source: The Drum...
Read MoreBy Charlotte McEleny Olympic boxing champion Amir Khan has turned the city of Lahore into a training ground in the latest spot for PepsiCo-owned energy drink, Sting. The ad aims to encourage fans to suggest challenges that will form the basis of the training that he will undertake ahead of his next fight. The #StingChallenge campaign has been running for a few years and the latest video reinvigorates the challenge, using the media attention on Khan after he lost a fight to mexican Saul ‘Canelo’ Alvarez after jumping two weight divisions. The British-born boxer has family roots in Pakistan and Ammar Read full story › Source: The Drum...
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