Posts made in March, 2017

on Mar 28, 2017

By John Glenday Arts and entertainment business Time Out has surprised on the upside after posting a 23 per cent rise in group revenue to reach $37.1m for the year ended 31 December 2016. The group was bolstered by an acceleration in revenue through the second half of the year, led by a 39% uptick in digital revenue growth which saw e-commerce, premium profiles and digital advertising rise by 45, 51 and 36% respectively on a year-on-year basis. These figures were built on a global monthly audience reach of 156m across all platforms, representing a year-on-year increase of 44%. Time Out Group CEO Julio Read full story › Source: The Drum...

on Mar 28, 2017

By Arik Kerman The below is written by Arik Kerman, EVP Programming & Digital, BabyFirst, and is part of Found Remote’s MIPTV 2017 preview series. Found Remote will again be at MIPTV with Applicaster (come say hi at the booth: Palais R7.J15). Nowadays, we know that “TV” is a generic term for a device we use to consume content. This device delivers us a linear stream, where we can either be passive in choosing what we watch on live TV, or active by choosing what to watch On-Demand. Technology over the years has grown immensely, and has not Read full story › Source: The Drum...

on Mar 28, 2017

By Ayesha Salim The Drum, in association with Workfront, will host a webinar on project management, which will equip marketers with the six essential skills needed to survive the modern workplace. The webinar will feature a panel of experts from Workfront, who will provide best practices and tips on how marketers can stop working overtime just to get ahead of their work. They will cover the basics of project management, tips on juggling different projects and advise on how to bring efficiencies into your marketing projects. The culture of overworking is a big issue in the industry. A <a target=_blank href="https://www.marketingweek.com/2016/01/27/overtime-stacks-up-for-senior-marketers/" Read full story › Source: The Drum...

on Mar 28, 2017

By John Glenday Ikea has muscled its way into the home automation sector with the release of a cut price smart lighting hub, bulbs and motion detector designed to sex up the simple act of flicking a light switch. Trådfri, meaning wireless in Swedish, is currently only available in selected European markets but is expected to launch globally at the end of March. Built around a base station which connects products in the range with a home ethernet connection, the system enables multiple bulbs to be connected, all of which can be controlled centrally in a similar fashion to <a target=_blank href="http://www.thedrum.com/news/2014/09/18/philips-hue-connected-lighting-ad-shows-viewers-history-light-bulb" Read full story › Source: The Drum...

on Mar 28, 2017

By Staff Writer Above+Beyond has snapped up Karmarama’s planning director Matt Sadler as its first head of strategy. He will head up the agency’s strategy team, working to bolster its ‘agency for the audience age’ proposition alongside steering all its key accounts including Amazon, Betway, Meantime Brewing and Ornua. He will report directly to chief executive Zaid Al-Zaidy, who joined the business last May. “Matt is a true creative entrepreneur with a big brain,” said Al_Zaidy. “He will ensure that we continue to help our clients to land their brands in culture by making work for every audience moment.” Sadler spent five years at Karmarama where Read full story › Source: The Drum...